Finalto adds NY4 Equinix to connectivity offering, expansion to SG3 coming soon

Rick Steves

“We’re faster and more reliable than ever and with SG3 coming in later this year, that will give us a truly global coverage coming from London, New York, and Singapore.”

Finalto has announced it will be expanding its offering into New York-based liquidity pool and datacentre, NY4, in a huge milestone for the provider of trading and liquidity solutions for the FX industry.

New York data center NY4 in Secaucus serves the world’s largest financial, media, and enterprise companies with Equinix International Business Exchange facilities and premium interconnection services.

Finalto expands connectivity after 13 years out of London-based LD4

NY4 is a single-story steel frame concrete slab building with additional preparedness construction to enhance flood resiliency. This provides greater assurance of reliability and protection for your infrastructure, and reduces the likelihood of connectivity going down – a necessary feature in the trading industry.

The connectivity expansion effectively innovates Finalto’s client liquidity services in a strategic move that has been in the works for more than two years and adds efficiency, low latency, and reliable liquidity services across the globe.

Finalto has spent the last 13 years pricing a broad range of securities from FX, bullion, indices, equities, and more, out of London-based datacentre LD4.

By pricing out of multiple data centers concurrently, Finalto is able to compete with speed and reliability regardless of client location, thus reducing latency for its customer base, which includes retail brokers, small funds, prop houses, high-net-worth individuals, institutional brokers, and more.

Connectivity expansion to SG3 is expected by midway through 2023, Finalto explained as it stated the addition will allow the firm to offer close to zero latency regardless of client location.

Finalto, a competitive liquidity provider globally

Finalto’s decision to quickly add NY4 and SG3 clearly shows its determination to become a highly competitive LP within the trading industry, offering a stellar service to new regions and clients everywhere.

With the lessons learned in the New York expansion, Finalto expects to offer full worldwide coverage by the second quarter of this year.

Additionally, Finalto plans to introduce a concurrent disaster recovery mechanism; meaning that if one liquidity pool were to go down, clients will automatically have their executions referred to the next lowest latency option.

“Liquidity closer to our clients both geographically and in terms of price”

Paul Groves, Head of Sales at Finalto Europe, said: “Finalto’s core business is – and always has been – liquidity distribution and technology innovation. The company has maintained a commitment to providing reliable and efficient pricing to a broad range of clients and regions.”

“On the current system, if you’re based in the States, but you’re using our London liquidity provider, you’ve got a roughly 30-millisecond hop to get a price from London to New York; which can obviously create friction in a fast-moving market […] Our expansion strategy with NY4, and also ultimately SG3 in Singapore is facilitating a significantly lower latency and robust service for worldwide clients.

“Plans to globalize services in this way have been in the works for Finalto for close to two years now and tireless work has been undertaken by the team to bring liquidity closer to our clients both geographically and in terms of price […] We’re offering a better service, more fluid pricing mechanisms, and significantly less latency.

“We’re faster and more reliable than ever and with SG3 coming in later this year, that will give us a truly global coverage coming from London, New York, and Singapore […] We’ll be looking to go into the second half of 2023 with three fully functional engines in three different geographical centers.”

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