Finalto reinforces Asia institutional business with Cal Portway hire
Trading software and liquidity services provider Finalto has on-boarded FX industry veteran Cal Portway as the newest member of its institutional sales team with immediate effect.
Portway steps into his new role after garnering a lengthy career in the institutional space with a greater focus on the APAC region. He joins Finalto from MFP Trading Ltd, where he worked for over three years in its e-FX sales unit, a position he held in 2020.
In addition, Portway had a short stint at ISAM Capital Markets, which includes IS Prime Limited (FCA), IS Prime Hong Kong Limited (SFC), IS Risk Analytics Inc (CFTC) and IS Prime Markets Limited (CIMA). Additional roles also include time spent as director of FX trading at CIBC, dating back to 2009, according to information made public on his Linkedin profile.
In his capacity as vice president of institutional sales at Finalto, Portway will be tasked with the planning, development, and execution the group’s strategy. His appointment is part of the company’s plan to expand their sales capabilities, so they apparently wanted to hire someone with a very solid history in acquisition sales with a specific focus on agency e-FX execution.
Cal brings around 28 years of experience from the financial services industry to the role. Additionally, he is proficient in sales and derivatives trading on a global scale with a deep understanding of cultural and business across Australia and Singapore.
Despite a backdrop of global crises and uncertainty, Finalto Asia is going from strength to strength with a unique product suite and focus on local requirements. With the expansion of its technology team from Copenhagen to Singapore, the company will do more to expand its footprint in the region.
Product offerings are central to delivering for clients and Finalto is working to create the right kind of offering that caters specifically to Asian clients. Since it opened the Finalto office in 2019, the company has been building its presence in the region to provide the best service to clients.
Asia remains a key growth region for Finalto Group, and the company understands that a one-size-fits-all approach won’t work in the region as the markets are highly differentiated. As such, the company is expanding its team in Finalto Asia and Finalto Australia, which will strengthen its support for clients from Sydney through to Tokyo, as well as Singapore and London.
