Finalto’s Stacey Van Niekerk explains why brokers should choose Finalto 360

Rick Steves

Stacey Van Niekerk explained why the tried and tested technology, service, and liquidity offering is a must have for brokers. 

Stacey Van Niekerk, B2B Business Development Manager at Finalto, has shared her thoughts on the Finalto 360 solution, the firm’s full turnkey brokerage solution, as well as recent updates and developments.

Finalto 360 allows brokers to cherry-pick some key technology or adopt the whole 360 suite which includes 5 essential modules for running a successful brokerage.

A multi-brand; multi jurisdiction; multi–Sub WL and fully-serviced offering

“The 360 suite offers our clients both a convenient and cost-effective option to both start and scale a brokerage, all from a single point of contact”, said Van Niekerk, adding that the suite provides brokers with one-point-of contact which will allow clients access to everything they need to successfully operate and support their brokerage, effectively and efficiently.

“Our multi-brand; multi jurisdiction; multi–Sub WL and fully-serviced offering sets us apart from the rest. As well as our Platform client area, which allows traders seamless access through ONE single login to the brokerage multiple platforms offering. The trader can switch platforms with ease and conveniently transfer funds seamlessly between the platforms”, she continued.

As to the most exciting element of Finalto 360, the B2B Business Development Manager had no doubt when pointing to the Finalto Control CRM/Backoffice management system: “It is the brain of our 360 solution that supports and facilitates all operational needs of a broker. Offers a multitude of features to help streamline the onboarding process so traders can register and start trading with ease.

Finalto set to launch DMA equities and futures trading

“We also offer multi-channel communications for our partners to optimise performance and engagement which in turn can increase revenues for our clients. From a dealing and risk perspective we have all aspects covered for our partners through our Finalto Dealer Module which means clients can save money on costly Bridge technology, since Finalto Dealer module offers comprehensive monitoring; more control for our partners; and limited latency.

“It includes Multiple hedging modes (A-Book/B-book/ A-book stp) all fully-supported by our multi-asset class prime of prime liquidity. Not only will we shortly provide an OTC environment for our traders, but we are also set to be launching DMA equities and futures trading in the coming months.”

Finalto added easy account registration on mobile app

The executive also said Finalto is continuously adding new features and tools to the 360 suite in order to enhance the performance for every trader and to optimize the Brokerage work flows internally for every department.

Recent developments include the front end, which supports a wide variety of multi-asset classes and advanced charting capabilities, and now has a customisable and modular interface on the web version.

The mobile app, which features informative news, content, and easy access to asset statistics, now provides easy account registration.

The fully agnostic and flexible ecosystem allows partners to enhance their performance by integrating with any third-party provider of their choice, using its multiple APIs, Stacey Van Niekerk continued, adding that the tried and tested technology, service, and liquidity offering are a must have for brokers.

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