Firstrade celebrates fully online brokerage with nearly 100% self-directed trading
“Firstrade has always been committed to providing a seamless trading experience. Our efforts to enhance every aspect of our platform have clearly resonated with our customers. Achieving nearly 100% self-directed trading is not just a milestone for Firstrade; it’s a testament to the trust and confidence our users have in our mobile apps and web platform.”
Firstrade, a prominent player in the online brokerage industry, has announced a groundbreaking achievement: 100% of its customers are now engaged in online trading, eliminating the need for broker-assisted trades entirely.
This transformation reflects the industry’s complete shift to online trading as well as Firstrade’s dedication to enhancing User Experience, optimizing System Performance, and refining Corporate Action Handling to cater to the evolving preferences of self-directed investors.
Nearly 100% self-directed trading
The financial landscape has witnessed a significant shift in customer behavior, driven by technological advancements and changing market dynamics. Firstrade has been at the forefront of this transformation, aligning its services with the preferences of modern investors. The achievement of zero broker-assisted trades is a testament to the firm’s ability to adapt and respond effectively to customer needs.
John Liu, CEO of Firstrade, said: “Firstrade has always been committed to providing a seamless trading experience. Our efforts to enhance every aspect of our platform have clearly resonated with our customers. Achieving nearly 100% self-directed trading is not just a milestone for Firstrade; it’s a testament to the trust and confidence our users have in our mobile apps and web platform.”
Firstrade stands as a leading online brokerage renowned for its commitment to commission-free trading across various asset classes, including stocks, ETFs, options, and mutual funds.
The brokerage firm provides a wide range of investment products, including no-fee IRA retirement services and advanced tools designed to empower self-directed investors.
Founded in 1985, Firstrade is a registered member of the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the Securities Investor Protection Corporation (SIPC).
Crypto, fast execution, and Options Trade Ideas
Last year, Firstrade added crypto trading to its platform in a milestone move for the New York-based traditional online brokerage.
Firstrade is a US broker with one of the fastest trade execution capabilities. For most of 2018, the firm recorded an average trade execution speed of 0.068 seconds, beating everyone else, according to a blind comparison report of most online brokerages from S3 Matching Technologies through Apex Clearing Corporation.
When placing an online order to trade a stock, many investors may not be fully aware of what happens next. How their broker is actually executing the trade— at what speed and cost— can have a significant impact in determining whether trades yield good results or not.
Claiming to be the most cost-effective financial technology brokerage and one of the first to offer zero-commission trading, Firstrade has recently gave beginner and advanced options traders free access to hourly covered call, short put and credit spread reports to help them make smarter, actionable trading decisions.
Powered by OptionsPlay, Firstrade’s Options Trade Ideas Reports does the work for investors, eliminating the chore of searching through thousands of optionable symbols.