Former ConversionPros executive Katy Parks joins Tradeworks as FinTech firm expands Cyprus presence

Joining Tradeworks initially as a Marketing & Sales Coordinator, Katy will be helping the Sales Director Graham Moss, with both Marketing and Sales efforts.

A familiar face is always welcoming within the business to business electronic trading sector that is now burgeoning on the island of Cyprus.

After several years as a veritable aircraft carrier for retail brokerages which established themselves in Cyprus in order to approach a global audience, the country has now developed into a global center which encompasses the entire spectrum of FX industry components, ranging from the largest off the shelf platform providers in the world, to prime brokerages, to liquidity integration firms, specialist ancillary service providers and of course over 160 retail brokerages.

The talent base on the island has become a mainstay within every sector of the industry, and thus prominent figures are now established names within the business globally.

Today, FinanceFeeds spoke to Katy Parks, who has joined Tradeworks, a fintech specialist founded and lead by former Saxo Bank executive Mikael Breinholst, as part of the firm’s expansion within Cyprus.

Ms Parks joins Tradeworks from social trading platform provider Tradesocio, where she was responsible for sales & marketing, having joined the company in November 2015 from the FX industry’s most widely respected conference and events company ConversionPros, which operates the B2B FX industry’s premier international conferences in Hong Kong and Cyprus every year under the iFXEXPO moniker.

After graduating back in 2006, Ms Parks took her first steps within the finance arena in a sales position in a recruitment firm in London. A major turning point for me was attending a sales meeting back in 2007 and sitting in the boardroom of a major investment bank, thinking how she wanted to be at the other side of the table. At that time, she told her team leader about this and his response was a disapproving look and a reply along the lines of: “you aren’t ready”.

One year later she was heading up the entire recruitment division in another major investment bank in Canary Wharf. That’s when she finally realized that “if you believe in yourself, you can do anything.”

With regard to her joining Tradeworks, Ms Parks today explained to FinanceFeeds “Tradeworks has had a presence in Cyprus for a number of years now and has recently decided to build on their team in Cyprus. Their headquarters are in Copenhagen, with an additional office in Singapore and Cyprus – and I’m proud to be joining as a key member of the Cyprus office.

“Tradeworks deals with both B2C and B2B clients who require a simplified solution for algorithmic trading. Everything is cloud based and no programming or prior programming skills are required, making it quick and easy to integrate to your MT4 or MT5 (coming soon), both for Brokers and Traders” she concluded.

 

Read this next

Institutional FX

Robeco taps FlexTrade EMS to access Goldman Sachs pre-trade analytics

Broker-neutral technology firm FlexTrade Systems announced that its solution FlexTRADER EMS has been certified for integration with Dutch asset manager Robeco.

Executive Moves

B2C2 elevates Nicola White to CEO of US business

Cryptocurrency market maker and liquidity provider, B2C2 has elevated Nicola White to take an expanded role as CEO of its US business.

Executive Moves

Invast Global promotes Riana Chaili to head EMEA business

Sydney-based prime-of-prime provider Invast Global has once again made a key appointment to its executive personnel group, this time promoting Riana Chaili to head its EMEA business.

Retail FX

CySEC sounds regulation alarm on Sharesforextrade, GoldenShare and LevelProfit

The Cyprus Securities and Exchange Commission has once again stepped up its fight against unauthorized brokers.

Technology

Satellite Imagery Analytics: A Helping Tool For Financial Institutions

EOS Data Analytics provides agri-banks with satellite monitoring solutions to streamline loan risk assessment

Digital Assets

MultiBank’s cryptocurrency arm rebrands as MultiBank.io

MultiBank Group, which is in the midst of developing a “one-stop—shop” for cryptocurrency, has unveiled the new brand identity of its blockchain and digital assets arm.

Digital Assets

Frank McCourt’s crypto startup taps Polkadot to disrupt social media

Project Liberty, which leverages blockchain technology to democratize social media data, is joining forces with Polkadot to collaborate on the first implementation of the Decentralized Social Networking Protocol (DSNP).

Digital Assets

t3rn launches Smart Contract Hub Testnet on Rococo

t3rn, a cross-chain smart contract hub for Polkadot, has deployed its testnet parachain on the network’s primary testing bed, Rococo. Named t0rn, the network is now plugged into the rest of the ecosystem’s parachain testnets.

Interviews, Metaverse Gaming NFT

Exclusive interview with Play-to-Earn pioneer Shaban Shaame on gaming and NFTs

Spells of Genesis (SoG), generally regarded as the very first play-to-earn blockchain game, marked its fifth anniversary by opening a virtual NFT history museum.

<