Former ConversionPros executive Katy Parks joins Tradeworks as FinTech firm expands Cyprus presence

Joining Tradeworks initially as a Marketing & Sales Coordinator, Katy will be helping the Sales Director Graham Moss, with both Marketing and Sales efforts.

A familiar face is always welcoming within the business to business electronic trading sector that is now burgeoning on the island of Cyprus.

After several years as a veritable aircraft carrier for retail brokerages which established themselves in Cyprus in order to approach a global audience, the country has now developed into a global center which encompasses the entire spectrum of FX industry components, ranging from the largest off the shelf platform providers in the world, to prime brokerages, to liquidity integration firms, specialist ancillary service providers and of course over 160 retail brokerages.

The talent base on the island has become a mainstay within every sector of the industry, and thus prominent figures are now established names within the business globally.

Today, FinanceFeeds spoke to Katy Parks, who has joined Tradeworks, a fintech specialist founded and lead by former Saxo Bank executive Mikael Breinholst, as part of the firm’s expansion within Cyprus.

Ms Parks joins Tradeworks from social trading platform provider Tradesocio, where she was responsible for sales & marketing, having joined the company in November 2015 from the FX industry’s most widely respected conference and events company ConversionPros, which operates the B2B FX industry’s premier international conferences in Hong Kong and Cyprus every year under the iFXEXPO moniker.

After graduating back in 2006, Ms Parks took her first steps within the finance arena in a sales position in a recruitment firm in London. A major turning point for me was attending a sales meeting back in 2007 and sitting in the boardroom of a major investment bank, thinking how she wanted to be at the other side of the table. At that time, she told her team leader about this and his response was a disapproving look and a reply along the lines of: “you aren’t ready”.

One year later she was heading up the entire recruitment division in another major investment bank in Canary Wharf. That’s when she finally realized that “if you believe in yourself, you can do anything.”

With regard to her joining Tradeworks, Ms Parks today explained to FinanceFeeds “Tradeworks has had a presence in Cyprus for a number of years now and has recently decided to build on their team in Cyprus. Their headquarters are in Copenhagen, with an additional office in Singapore and Cyprus – and I’m proud to be joining as a key member of the Cyprus office.

“Tradeworks deals with both B2C and B2B clients who require a simplified solution for algorithmic trading. Everything is cloud based and no programming or prior programming skills are required, making it quick and easy to integrate to your MT4 or MT5 (coming soon), both for Brokers and Traders” she concluded.


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