Formula 1 legend Romain Grosjean back in the Saxo Bank fold for 2016

Technology-led electronic trading company Saxo Bank has a longstanding affiliation with all things high performance, whether it be with regard to the development of cutting edge new fintech which can be provided to commercial partners or astute retail traders with specific requirements.

The company’s headquarters in Hellerup, Denmark showcases various chattels which allude to the cultured and sophisticated, including one of Denmark’s largest privately owned art collections, as well as examples of some of the world’s most finely honed automotive creations which range from the 2010 Ducati 999r which stands proud over the trading floor, to the 2014 Lotus F1 car which occupies the opposite side of the reception area to the grand piano of the auditorium.

In full Saxo Bank livery, the Lotus F1 car is a reminder of the company’s association with the Lotus F1 effort during the 2014 and 2015 season, and in particular, with Geneva-born banker-turned-racing-driver Romain Grosjean, who had been an integral part of Saxo Bank’s  corporate image until he left Lotus for North America’s Haas F1 at the beginning of this season.

Last summer, at the launch of the SaxoTraderGo device neutral trading platform, Andrew Saks-McLeod and Romain Grosjean compared the responsiveness of a modern, proprietary trading platform to the telemetry and responsive technology in today’s Formula 1 cars, with former Swiss banker Mr. Grosjean having compared the Lotus F1 car to the SaxoTraderGo platform, drawing similarities between electronic trading and driving a state of the art racing car.

Today, Mr. Fournais made a commercial statement on the synergy between Saxo Bank and Formula One motor sport.

“Our association with Romain gives us a fantastic platform to communicate out strengths and values to private investors and institutional clients across the world. Formula One is a sport that fits our brand perfectly because of the continued commitment to innovation and strength of technology that is needed to be successful, the accuracy of the data that is used to make crucial decisions that determine performance and the support of the team in the background.”

Mr. Fournais concluded by stating

“Romain spent almost three years as a banker in Switzerland when he was progressing through the junior motorsport and that makes him the ideal ambassador for our brand. He has a genuine understanding of what Saxo Bank does and a passion for trading. He is a perfect nexus between our clients and our business and we’re proud that Romain is once again part of the Saxo Bank family in 2016. This latest agreement marks the continuation of our strong and meaningful partnership.”

Featured photograph: Saxo Bank sponsored Renault F1 racing car at Saxo Bank, Hellerup, Denmark.  All photography copyright FinanceFeeds.