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Founder of TRADOLOGIC Ilan Tzorya embarks on new venture, launches digital marketing firm AdsTech Solutions

Andrew Saks-McLeod, Head of Research and Analysis, ETX Capital

Ilan Tzorya, founder of binary options software firm TRADOLOGIC, has established his next venture following his exit as CEO of TRADOLOGIC a few weeks ago. AdsTech Solutions is the brainchild of Mr. Tzorya, and has been launched this month. The new company provides content monetization solutions to companies and individuals, building on the digital marketing […]

Ilan Tzorya, founder of binary options software firm TRADOLOGIC, has established his next venture following his exit as CEO of TRADOLOGIC a few weeks ago.

AdsTech Solutions is the brainchild of Mr. Tzorya, and has been launched this month.

The new company provides content monetization solutions to companies and individuals, building on the digital marketing expertise with which many binary options platform executives cut their teeth.

Often viewed by industry professionals as a triumph of marketing over technology, the most successful binary options providers could lay claim to their market share percentage being attributed to the branding, packaging and marketing appeal, as opposed to the more technology-focused providers which have not gained the same level of market share among binary options white label brands, therefore executives in this field with a comprehensive understanding of digital marketing and branding have often gone a step ahead of those with a technology background.

AdsTech Solutions provides various services, including aiming to assist online entities with the ability to monetize their videos, reach new audiences and gain brand awareness on media sites whilst retaining the user experience.

Arriving on the market as what the firm describes as a real time advertising platform, the digital marketing world within the online trading and e-commerce business is becoming increasingly important as it is competitive.

Having been superseded at TRADOLOGIC by former Playtech PLC (LON:PTEC) senior executive Michael Golod, Mr. Tzorya can look back at his five years at TRADOLOGIC, during which he took the company from seed stage to being a large participant in the binary options platform business, straddling the line of requirements of the brands between those in the financial sector, and those providing binary options in the gaming sector.

No stranger to the gaming world, Mr. Tzorya founded LOTTOTECH in February 2014 whilst he was CEO at TRADOLOGIC. He also owns Legion Run, which is a series of competitive sports events which take place in various locations across Europe and the Middle East.

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