FP Markets enhances transparency, reporting, and marketing tools for introducing brokers (IBs)

Rick Steves

FP Markets has revamped its IB program, designed to remunerate and reward introducers and partners that refer clients to FP Markets.

The new and updated IB portal allows introducing brokers to view their clients’ traded volumes and Sub-IB networks, as well as to produce bespoke reports using analytics tools.

The upgraded IB program by FP Markets also enhanced transparency with its introducing broker partners as they can now closely follow the client journey from approval status to deposits and withdrawals.

FP Markets is an ASIC-regulated FX and CFD broker with over 17 years in operation. Its highly competitive interbank Forex spreads are available from 0.0 pips and leverage of up to 500:1 on its pro account. Traders can access markets through MT4, MT5, WebTrader, Iress, and FP Markets’ Mobile App.

The broker also operates in the European Union with a CySEC license and has an offshore entity registered in Saint Vincent and the Grenadines.

FP Markets enhanced business intelligence in IB Program

The introducing broker program by FP Markets features:

  • An advanced user-friendly Dashboard that provides a snapshot of latest and all time account activity,
  • Data visualisation tools to view month-by-month performance.
  • Improvements to the referral link function allowing IBs to choose from a variety of landing pages which meet their target market needs and help optimise conversion.
  • Detailed Visualisation of multilevel IB hierarchies allowing every partner to easily access their commission plans which are broken down per instrument category.
  • The procedure of transferring rebates/commissions has been streamlined to ensure smooth and swift transactions, and a variety of withdrawal options are available to partners.
  • A brand new marketing section has been added to the IB Portal to assist IBs in attracting new clientele through the use of marketing material available in multiple languages,
  • Direct access to the Partners Hub for all the latest news, interviews, and tutorials.

Kim Reilly, Project Manager at FP Markets, stated: “Introducing Brokers rely on transparency, excellent reporting and marketing tools to effectively manage their referrals. It is essential that partners have a point of reference to view their generated rebates and the commission rates they receive. We have transformed our IB Portal and provided upgrades IBs will really enjoy. The redesign was guided majorly by our partners’ feedback. What we have delivered is enhanced business intelligence, providing them with reporting tools that are second to none so that every type and level of IB will benefit.”

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