Freetrade announces three key hires for European expansion

Rick Steves

For the sake of the firm’s strategic growth in Europe, Freetrade announced the appointment of Karl Broomé as Managing Director for Sweden, as well as Annica Lundblad and Torbjörn Ericsson as non-executive directors.

Freetrade has made a series of key hires following a successful Series B funding round led by New York-based growth fund, Left Lane Capital.

The commission-free investment app raised $69 million from leading names such as L Catterton and Draper Esprit in order to grow its business across the globe. Freetrade currently serves over 600,000 registered users in the United Kingdom.

For the sake of the firm’s strategic growth in Europe, Freetrade announced the appointment of Karl Broomé as Managing Director for Sweden, as well as Annica Lundblad and Torbjörn Ericsson as non-executive directors.

Mr. Broomé has experience in senior compliance and risk roles in financial services and fintech. He joins Freetrade from J.P. Morgan, where he was Chief Country Compliance Officer for Sweden and Finland. At Freetrade, he will accelerate the investment app’s European expansion plans, working closely with European and national regulators to establish operations from our Swedish headquarters.

Annica Lundblad and Torbjörn Ericsson were appointed members of the board as non-executive directors. Ms. Lundblad has played roles at SPP/Storebrand Group, PwC, and Handelsbanken. Mr. Ericsson has been chairman at both Swedish and Nordic Securities Dealers organizations and, lately, CEO of Bankgirot, the only automated clearing house in Sweden.

Adam Dodds, CEO and Founder of Freetrade, said: “I’m thrilled to welcome Karl, Torbjörn, and Annica to Freetrade. They each bring a unique perspective and deep knowledge of the financial services industry and we will undoubtedly benefit from their strategic oversight and decades of experience. We look forward to working together to bring direct access to global stock markets to everyone in Europe.”

Karl Broomé, Managing Director of Sweden at Freetrade, commented: “I was drawn to Freetrade because of their clear mission to make investing more accessible and their emphasis on building a business that is aligned with their customers’ interests. I’m looking forward to working closely with regulators and other stakeholders as we scale operations across Europe.”

Torbjörn Ericsson, Non-Executive Director at Freetrade, said: “Technology is fundamentally reshaping the ways in which people think about their money and their financial goals. From their excellent track record in the UK, Freetrade is well placed to usher in further transformation in European financial markets, all while placing retail customers’ interests at the heart of their business.”

Annica Lundblad, Non-Executive Director at Freetrade, added: “As financial markets evolve and technological solutions streamline retail access, it’s critical that businesses driving these transformations are constantly putting their customers first. This is one element of Freetrade’s mission that immediately drew me to this opportunity. I’m excited about working with the team to make this mission a reality.”

Freetrade is authorized and regulated by the UK Financial Conduct Authority (FCA) and is a member of the London Stock Exchange. All Freetrade accounts are covered by the Financial Services Compensation Scheme (FSCS).

Founder and CEO Adam Dodds launched the firm after relocating from Canada as a Manager at KPMG.

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