From Africa to the world: Interview with multi-regulated broker Kwakol Markets CEO
“Beyond just wanting to create a truly African brand with a global reach, we believe that we are best positioned to meet the unique needs of traders…”
Kwakol Markets has emerged as a serious challenger to the established FX and CFD brokerage industry, including in highly regulated jurisdictions across the globe.
The Nigeria-headquartered multi-asset broker is a proud African enterprise and aims to capitalize on the uniqueness of its brand as it quickly expands its regulated business into new markets, including Europe, Australia, Hong Kong, Canada, and of course, Nigeria.
We met Dr. Yakubu Ishaku Teri M.D. (he has a degree in medicine), Founder and CEO of Kwakol Markets, and spoke about the firm’s mission, background, plans, and product offering.
Africa is not the typical headquarters of a global brokerage firm. Is Kwakol Markets making a stand?
That’s a factual assessment of the global landscape of trading in particular and also finance in general. We recognize that this has significant implications for the service that traders get from these traditional brokerage firms. Beyond just wanting to create a truly African brand with a global reach, we believe that we are best positioned to meet the unique needs of traders and tackle their pressing pain points that other brokers may overlook.
What is the story behind the launch of Kwakol Markets?
One of the primary motivations behind founding Kwakol Markets relates to your earlier question. Given our experience trading with a plethora of brokers, we identified gaps in their services that we believed we could plug and deliver more value to traders like ourselves and enhance the general experience; including profitability. The lockdowns back in 2020 provided an opportunity to lay the foundation for what Kwakol is today. Since then, the evolution has been incredible and the building journey has been as worthwhile. We have managed to acquire licenses in several markets including Australia, Hong Kong, and Canada with some other market entries lined up over the next few quarters.
Kwakol Markets is quickly acquiring licenses in Cyprus, Australia, Hong Kong, and local Nigeria. Clearly, no lack of ambition there. What‘s next for the broker?
We are anchored by our mission to help individuals and institutions to create deserving financial futures. To do this, we devote our people, capital, and ideas to innovate around products and services that help us to achieve this mission. Today, this can take the shape of a brokerage service that enables people to earn sustainably and reliably OR a product that democratizes access to trading education as with Kwakol Academy. The immediate goal is to iterate on these offerings to serve clients in the best way possible and extend our award-winning services to new clients and markets. We are currently seeing growth in our client base from Europe and Asia and we want to consolidate our global standing. In the future, we rely on the incredible team of innovators we have on the team to help break new ground. So, definitely watch this space!
What is Kwakol Invest?
Kwakol Invest is our innovative copy-trading platform that matches profitable traders with investors who either don’t have the skills or time to reliably earn from trading activities. The enables us to serve not just traders but also people with disposable income looking for passive income. It also allows us to expand the range of earning sources for people that choose career paths in trading. We believe that trading opens up a lot of opportunities to earn besides actually taking positions in the market. Kwakol Invest is one of the first in a line of products we have in opening up these opportunities.
The multi-asset offering coupled with copy trading, MT4 and MT5, Autochartist, and Acuity’s new sentiment analysis, seems to be all that a trader needs and more. Is there anything more in store?
You’re right! We have many more for our clients. We are customer obsessed and we continually task ourselves to deliver beyond what you’d expect from a traditional broker to our clients. Kwakol Academy has a wealth of resources and hosts a community for members of the Kwakol Tribe to connect. Kwakol Research is consistently delivering insights to make our clients smarter about the workings of the local and global economy.