Fundsmith deploys INDATA’s OMS to further grow its AUM: $30 billion

Fundsmith has gone live with INDATA’s Architect AI OMS and Portfolio Management solution as it aims to deliver “superior investment performance at a reasonable cost”.

The buy-side firm founded by Terry Smith manages more than $30 Billion in AUM on behalf of some of the world’s largest and most sophisticated wealth managers and private banks as well as for prominent families, charities, endowments, and individuals across its fund strategies.

INDATA’s Architect AI requires no in-house IT infrastructure and leverages AI tools to perform complex workflows rapidly, also providing Data Warehouse and BI (Business Intelligence) reporting for data interrogation and visualizations/reports.

The OMS only needs a web-browser to operate and covers critical areas such as trading, portfolio management, pre and post trade-compliance and performance/attribution reporting using AI and machine learning.

It leverages natural language as well as voice capabilities to perform complex workflows rapidly, which allows portfolio managers to work more efficiently, effectively reducing the number of steps in a given process and minimizing the reliance on complex software coupled with external spreadsheets that dominate many of today’s front office workflows.

The system also utilizes machine learning as well as deep learning to tailor and optimize the portfolio management process for the individual needs of each firm and their unique investment strategies.

Tom Armstrong, Head of Product Control for Fundsmith, said: “With INDATA, we are able to efficiently manage our portfolio management, compliance, dealing, and reporting workflows for our different fund strategies. The system is easy to use and INDATA’s SaaS (software-as-a-service) approach includes ongoing updates so that we can benefit from our specific enhancement requests as well as new functionality”.

David Csiki, President of INDATA, added: “We are very pleased to welcome Fundsmith to our growing list of blue-chip clients. Architect AI offers a fully modern SaaS-based solution that is streamlined in terms of operation, yet comprehensive in terms of functionality. Our born-in-cloud approach provides for continuous improvement and allows our clients to operate efficiently, remotely, and securely on a global basis.”

iPM was designed to increase end user productivity, enhance the investment process and offers real-time risk, compliance and performance monitoring as well as integrated tools for marketing.

Implementation of iPM Epic has shown to significantly improve business agility and decrease operational risk & administrative overhead while providing investment managers with greater transparency and a competitive advantage for targeting and managing new and existing business.

The AI-powered OMS was launched in April 2018.