FX broker Axi sponsors Girona FC in Latin America

abdelaziz Fathi

FX broker Axi has signed a sponsorship deal with Spanish football club, Girona FC, becoming the latter’s inaugural regional partner in Latin America.

Under the terms of the sponsorship deal, Axi will receive a range of marketing benefits, including exposure on the team’s jerseys, stadium signage, and social media channels.

In its capacity as a regional partner for Girona FC, Axi will work closely with the club on an array of promotional endeavors and fan engagement initiatives across Latin America. The sponsorship package includes exclusive events, unique promotions, and special experiences tailored for avid supporters of Girona FC in the region.

In the 2022/23 season, Girona FC has secured a sponsorship revenue of around $2.3 million. Overall, the club has onboarded 11 different brands and the highest-spending sponsors include Gosbi, Puma, Costa Brava Girona Tourist Board, Estrella Damm, and Viajes el Corte. The sponsorships account for 70% of the club’s total revenue and also reflect a diverse range of industries and companies that are eager to align themselves with Girona FC’s image and fan base.

Hannah Hill, Head of Brand and Sponsorship at Axi, commented: “We couldn’t be more excited about this incredible new partnership that brings two dynamic forces even closer in  the world: football and trading. This collaboration represents a shared vision, a united passion and a commitment to success. Giving our traders and clients an edge is key for us, and through this new partnership we hope to raise awareness of a region that has been key to Axi, while delivering unforgettable experiences to our traders within the LATAM region.”

Delfí Geli, President of Girona FC, added: “We are very excited about our new partnership with the world’s leading broker, Axi. Leveraging its extensive experience of more than 15 years, it has consistently demonstrated innovation and earned a reputation for credibility. We want to start working together to elevate both the Club and Axi to unprecedented levels of success.”

The news comes shortly after Axi signed a sponsorship deal with Bahia, one of Brazil’s most popular soccer clubs. The deal will see the Aussie broker become the club’s official sponsor for the upcoming season, with its logo featured prominently on the team’s jerseys and other marketing materials.

The sponsorship deal is part of Axi’s broader strategy to expand its operations in Brazil and tap into the country’s growing consumer market. Brazil is the fifth-largest country in the world by population, and its people are known for their love of soccer, making it an ideal market for a sports sponsorship deal.

Axi also renewed its flagship sponsorship deal with soccer giant Manchester City. As part of a commercial expansion with the Premier League champions, Axi has extended its multi-year deal and expanded the sponsorship rights to include Manchester City women’s team. Previously known as AxiTrader, the Australian FX and CFD broker has originally become the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.

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