FX broker OANDA signs first foray into sports marketing: New York Red Bulls

Rick Steves

“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”

OANDA has become the New York Red Bulls’s official jersey sleeve patch partner after signing a multiyear partnership. The deal marks the Forex broker’s first foray into sports marketing for the globally award-winning leader in online trading services.

As the jersey sleeve patch partner, OANDA will have its logo on the right sleeve of the jersey and included on select club apparel, with authentic club jerseys available for purchase at select retail locations.  The sleeve patch will also be included in the EA Sports FIFA video game series.

The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). The club is owned by the Austrian beverage company Red Bull for which the team is named.

In addition to the New York Red Bulls assets, the partnership expands into the broader world of Red Bull, including experiential and branding assets at select Red Bull events and media properties.

OANDA enters sports marketing arena

OANDA, which is registered with the CFTC and the NFA, is the latest Forex broker to have joined the sports marketing trend as departments have noted throughout the years that sports fans have demonstrably shown interest in financial services brands that partner with clubs and athletes.

Marc de Grandpré, General Manager, New York Red Bulls, said: “We are thrilled to welcome OANDA to the Red Bull family. We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”

Gavin Bambury, Chief Executive Officer of OANDA, commented: “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”

“With this sponsorship, we continue to build our reputation as one of the most trusted retail trading firms and an award-winning platform for clients to trade at their best. It takes a unique and passionate commitment to succeed in reaching peak performance in trading the markets, and in pushing for innovation to constantly raise your game. This is the mindset OANDA shares with the New York Red Bulls.”

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