FX broker OANDA signs first foray into sports marketing: New York Red Bulls

Rick Steves

“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”

OANDA has become the New York Red Bulls’s official jersey sleeve patch partner after signing a multiyear partnership. The deal marks the Forex broker’s first foray into sports marketing for the globally award-winning leader in online trading services.

As the jersey sleeve patch partner, OANDA will have its logo on the right sleeve of the jersey and included on select club apparel, with authentic club jerseys available for purchase at select retail locations.  The sleeve patch will also be included in the EA Sports FIFA video game series.

The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). The club is owned by the Austrian beverage company Red Bull for which the team is named.

In addition to the New York Red Bulls assets, the partnership expands into the broader world of Red Bull, including experiential and branding assets at select Red Bull events and media properties.

OANDA enters sports marketing arena

OANDA, which is registered with the CFTC and the NFA, is the latest Forex broker to have joined the sports marketing trend as departments have noted throughout the years that sports fans have demonstrably shown interest in financial services brands that partner with clubs and athletes.

Marc de Grandpré, General Manager, New York Red Bulls, said: “We are thrilled to welcome OANDA to the Red Bull family. We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”

Gavin Bambury, Chief Executive Officer of OANDA, commented: “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”

“With this sponsorship, we continue to build our reputation as one of the most trusted retail trading firms and an award-winning platform for clients to trade at their best. It takes a unique and passionate commitment to succeed in reaching peak performance in trading the markets, and in pushing for innovation to constantly raise your game. This is the mindset OANDA shares with the New York Red Bulls.”

Read this next

Digital Assets

Russia could use cryptocurrency in international payments as sanctions intensify

Faced with stiffening sanctions over its invasion of Ukraine, Russia is reportedly mulling the idea of accepting Bitcoin or other cryptocurrencies as payment for its international trade. Interfax news agency first reported the news on Friday, citing a high-ranking government official.

Digital Assets

Huobi buys crypto exchange Bitex to expand in Latin America

Huobi, the world’s sixth-largest crypto exchange by trading volume, has bolstered its commitment to Latin America with the acquisition of Bitex.

Digital Assets

US Senate to ban Google, Apple app stores from hosting China’s e-CNY

The US Senate could pass new legislation to ban hosting China’s e-CNY – also known as the digital yuan – by US app stores like Apple store, Google Play, and other providers.

Institutional FX

Takeprofit Tech adds Gate.io, GCEX and others to Liquidity Hub

Fintech software developer Takeprofit Tech has onboarded Gate.io, MFP Trading, Velocity Trade and GCEX to its liquidity hub solution network.

Digital Assets

Bosonic launches clearing and settlement solution for digital assets

Bosonic launched a clearing and settlement capability which provides a turnkey digital asset infrastructure platform that can be used by market operators to run their own trading venue or digital asset post-trade service.

Metaverse Gaming NFT

Immersive technologies: How VR technologies can boost our well-being

Neuro-biologists have already proven that the human brain can’t tell the initial difference between reality and deep fantasies. It works for both dreams and daydreaming. In other words, if our brain perceives something as real, we react to it as if it was true. That is why emotions we get in the skillfully-built immersive reality can be a substitute to those we get in real life. 

Digital Assets

LevelField taps METACO’s digital asset custody platform ahead of US bank charter

LevelField is comprised of career bankers who deeply understand the importance of compliance and security.

Digital Assets

JPMorgan Chase invests in crypto forensics startup Elliptic

Multinational investment bank JPMorgan Chase & Co has joined the Series C funding round for Blockchain forensics startup Elliptic, the latest sign of how major banks are warming to cryptocurrencies.

Digital Assets

Alex Iakobachvili parts ways with B2Broker to join GCEX

GCEX, a digital asset and FX technology platform for institutional and professional clients, has appointed Alex Iakobachvili to the role of Vice President of Business Development.