FXStreet embraces modernity: New website goes live

Global online FX trading portal has today made further steps to demonstrate its commitment toward keeping pace with technological change in this fast moving industry, as well as its commitment to its retail trading audience which relies upon the real-time exchange rates, currency charts, news, market forecasts, technical analysis and currency conversion tools that the portal offers, by launching a complete redesign of its website.

The new user interface, which has been unveiled today by FXStreet CEO Carolina May, has been released as version 3.0 and applies to the 6.5 million yearly visitors to FXStreet’s English language site.

FinanceFeeds is a longstanding believer in the three-dimensional aspect that video content providers, and FXStreet is embracing this ethos within its redesign.

FXStreet’s new and modernized streaming Live Video channel is accessible from any device and offers a wide range of interactive shows about Forex, all recorded for later replay.

In terms of design, FXStreet has opted for a very clear, news portal-orientated front page, which emulates the top quality financial and business news papers in Britain and North America, focusing on user experience, with articles clearly listed in chronological and subject order.

This is a direction that many firms have recently taken, as FX market news has become vital for all cross-sections of traders, many being experienced and educated individuals who demand high quality content that is easy to navigate.

As FXStreet enters its sixteenth year, it can be regarded as one of the longest established market news sites, however the remit to continue to attract and engage an increasingly modern audience is indeed still very much a priority.

FinanceFeeds caught up with CEO Carolina May to talk about the new design, the process and where to next.

What was the biggest challenge with the new redesign?

We started thinking the New FXStreet 2 years ago. We made lists of the needs of the different departments in the company keeping in mind the traders, our contributors and our clients. To cover all these needs, how to publish ad display the information, how to give the best exposure to our contributors and how to make our client’s products attractive to our visitors; was what took us the longest creating drafts, having to change and adjust them and making sure when it was ready that the users could understand how that section works.

What was the biggest thing you wanted to change or include?

I think the main challenge was what to exclude and what should we focus on. We had a phrase in mind when we started: Less is More.

It is funny that one of the feedbacks we received from the Beta version was exactly that phrase! The 2.0 version of the website has been around for 8 years, with changes and improvements so we had accumulated information, tools and others that were no longer in use or replaced for other version of those.

We have a great team, the best content from contributors worldwide and created exclusive tools from data on the different currency pairs. We wanted all these content to be available displaying our editorial view and allowing the trader to access all the info in a fast and organized way. And for all these we needed to cut everything that was not essential for this purpose.

We focus on accessibility from every device with a responsive design layout and how to represent visually what and were the market moves.

If you can point out one thing that makes this design better what would that be?

Accessibility to the information: follow the market by topics, infinite scroll, the latest info on the left columns.

Where to next for FXStreet, anything big in the pipelines?

We still have a long way to go with the launching of this new version. We will need adjustments and see where the feedback leads us. We are also thinking ahead and our next projects with the management team, but we hope to surprise you with that when the time comes!

Images: FXStreet