GameFi platform DEA expands into lucrative Japanese market

abdelaziz Fathi

Singapore-based blockchain gaming and multimedia digital entertainment platform, Digital Entertainment Asset (DEA) Pte Ltd has expanded its presence to Japan.

DEA – ever hungry for more business – is launching its native DEP (DEAPcoin) token in Japan as it hopes to position itself as the pre-eminent marketplace for Web3 GameFi metaverse. This also helps establish PlayMining, one of the fastest-growing NFT game platforms within the GameFi industry, as a preferred destination for Japanese gaming enthusiasts.

PlayMining has already seen exponential growth in Asia, crossing over 2.3 million registered users from, Japan, the Philippines, Indonesia. The platform aims to directly connect creators and users while leveraging the fundamentals of GameFi.

A crucial first step has been taken by securing a DEAPcoin listing on the BITPOINT exchange. The unique feature of this listing is that the platform makes the token accessible to users and ensures there is sufficient liquidity.

DEA will pursue more partnerships for its NFT marketplace and it has already inked several collaborations with popular manga artists including including Ume and Aam Shibata. Additionally, the initiative is supported by former Minister of Justice Takashi Yamashita and Kosotsu Shien Kai Chairman Satoshi Takemura.

This news comes on the back of DEA’s recent funding announcement where the Singapore-based blockchain company has raised over $12million.

Statistics show that the Play to Earn model has seen an explosive rise in popularity and in-game NFTs now account for over 20% of the total NFT trading volume. Overall, this gave new breath to play-to-earn blockchain gaming mechanics to expand across verticals even at times when prices were stagnant.

The sector managed to keep expanding as a whole, recording 2.7-million of daily unique active wallets connected to dapps. For a sense of just how big the industry has become, venture capital funds have already poured $27 billion this year into companies that operate in the space.

Commenting on the news, DEA CEO Kozo Yamada said: “Japan represents an incredible opportunity for GameFi, and especially PlayMining, when putting the sheer size of the market and its tech-savvy population in context. As we endeavor to make a big splash in the market, we are proud to have the support of the Liberal Democratic Party and local organizations like “Kosotsu Shien Kai” that believe in the immense potential of Web3 ecosystems.”

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