GCEX hires Sue Cheung to lead growth in APAC region

abdelaziz Fathi

GCEX, a digital asset and FX technology platform for institutional and professional clients, has appointed Sue Cheung as its newest Head of APAC Sales, following the group’s latest expansion into the region.

Cheung brings to the role more than 15 years of experience cutting across major institutional FX desks and technology providers. She lands at GCEX after ending a two-year tenure at FX technology company Integral Development.

Sue has an in-depth understanding of client requirements in Asia and she will be GCEX’s first senior employee in the region. Her initial focus will be on Taiwan, Thailand, Singapore and Malaysia but she has ambitious growth plans across the whole of the APAC region.

Cheung spent the bulk of his career at Finalto, where she worked as a senior institutional sales director for more than six years. As a seasoned financial services professional, she was looking after the territories of Greater China (China, Hong Kong, Taiwan), ASEAN (Singapore and Malaysia) and am direct reporting to our CEO.

During her time at Finalto, she was tasked with promoting the company’s liquidity solution to FX and bullion brokers, hedge funds, asset managers, Prop trading teams and professional traders. Additional stops also include a position as an FX institutional sales manager at Leverate in Hong Kong.

According to Lars Holst, Founder & CEO of GCEX, in a statement on the hire: “There are significant opportunities for GCEX across the APAC region and, from my experience of working with Sue at CFH, I know she has the expertise, regional knowledge and contacts to help us to build a strong presence in the region. This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory license in the region, too.”

Sue Cheung, Head of APAC Sales, GCEX add: “I have every confidence that Lars is creating another really successful company, just like he did at CFH “GCEX is a regulated firm and has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure. This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing.  GCEX also stands out as one of the few Liquidity Providers in the region able to accept cryptos as deposits.”

GCEX was established in 2018 in order to cater to demand for regulated exposure to the crypto market. The company leverages its UK authorization to provide funds, brokers, asset managers, professional traders, and banks with compliant Fintech products, including AI applications. The offering also enables clients to automate on-boarding, offer and trade digital assets and forex with deep liquidity from top banks, as well as solutions for clearing.

GCEX (GC Exchange Limited) has four locations worldwide including Malaysia, Scotland, Denmark, and London, where it is headquartered.

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