GMO launches “nomyne” to examine brand strength and help with online name copyright issues

The world of online copyright issues and name (and domain) protection is quite complex, especially for startups that can rarely afford compliance officers to help them with such matters. Against this backdrop, GMO Brights Consulting, a part of GMO Internet Inc. (TYO:9449), today launches “nomyne” – a comprehensive service dedicated to online names.

In its essence, “nomyne” is a search engine harnessing the capabilities of artificial intelligence (AI). Users simply have to enter their business name in the search field and let the system process the data. After an initial search, the system will let you know whether there are any other businesses with similar names and whether these names are registered as trademarks. This enables businesses to avoid copyright issues. In the case of “financefeeds”, for instance, the search engine returned all business names that contain the words used in “financefeeds”, including parts of the words like “fina”.

The advanced search, which is also free of charge (for a certain number of checks) but requires registration, enables users to do a more detailed research of one’s brand strength.

Moreover, the third phase of the service (which involves fees) allows consultation with patent experts and applying for a trademark registration. The whole process is online based.

After testing the service, FinanceFeeds’ editor would mention only one disadvantage which is a minor one and is characteristic of all AI-based systems. In short, the system has yet to learn and gather data. This means that the information on which the search results are based is still limited.

Let’s note, however, that the process is pretty fast and enables managers and marketing experts to do very valuable research for free and within a minute (while having a cup of coffee in the morning).

Talking of GMO Internet’s new services, let’s recall that, in August this year, GMO Internet announced the establishment of new information security business – GMO Pepabo Guardian. The new business will be headquartered in Fukuoka, the place where GMO Pepabo, another of GMO Internet’s subsidiaries, was established.

The company has explained that the need for such a business has increased over the past years along with the growing development of IoT and AI, as well as the ballooning use of mobile gadgets. All these trends have resulted in the need to provide enhanced information security online. The new business will develop apps for the safe use of Internet, as well as all-in-one solutions for corporate clients.