Gold-i adds Binance to Crypto Switch solution for brokers and fund managers

Rick Steves

“We added Binance due to significant client demand, including from high-growth regions such as Asia.”

Gold-i has announced the integration of its Crypto Switch 2.0 with Binance, the world’s largest cryptocurrency exchange, in a move that enables Gold-i’s institutional clients to trade Binance’s and product offering with highly competitive pricing.

Capitalizing on Binance’s market-leading liquidity for investment and hedging opportunities, Gold-i continues to grow its flagship aggregation, liquidity management and distribution technology stack for digital assets.

Crypto Switch now offers broker and hedge fund clients a choice of 18 crypto specialist liquidity providers.

Client demand from Asian brokers and hedge fund clients

Tom Higgins, Chief Executive Officer at Gold-i commented: “We added Binance due to significant client demand, including from high-growth regions such as Asia. Binance is a fantastic exchange for us to have integrated with. It is the biggest exchange globally and this creates great opportunities for our clients. We have now completed our integration and are certain that this will drive even more demand from our institutional clients wishing to trade digital assets.”

The Gold-i Crypto Switch™ 2.0 provides an institutional solution for consuming and distributing crypto liquidity as it is connected to multiple crypto market makers and exchanges in order to ensure tight spreads, deep liquidity and low latency.

Fully integrated with central settlement and clearing partners, Crypto Switch provides fiat and digital asset settlement, regulatory compliance and institutional custody.

Gold-i is a renowned fintech within the FX and CFD industry that specializes in multi-asset liquidity management, advanced risk management tools, and business intelligence software.

The firm has recently realigned its sales operations as a result of a comprehensive business evaluation to optimize the quality of its liquidity management and digital asset capabilities.

To that end, Gold-i promoted its director of operations, Mark Alvarez-Buylla, to take on an expanded role as chief commercial officer (CCO). Gold-i said Mark played a key role in the development of its core products, and thus expects his elevation to be instrumental in accelerating momentum through 2022 and beyond. In his new role, he will lead Gold-i’s business and commercial strategy, with responsibility for the sales, marketing and finance functions.

Gold-i then promoted Joy Li as Head of APAC, where she will have overall responsibility for managing the team in the fintech’s Shanghai office and increasingly focus on the Crypto Switch solution, particularly in Hong Kong, Singapore, Japan, and Korea.

The Gold-i Bridge, Matrix and MAM are the firm’s signature products in Asia Pacific, but demand for trading digital assets continues to rise, which is leading Joy Li to spearhead a campaign to grow Gold-i’s client base of crypto fund managers in the region, managing their entire technology infrastructure including access to crypto market makers and clearing.

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