GTCFX taps Optimove’s CRM to apply personalized marketing in FX broker

Rick Steves

“This approach will help us boost retention, improve conversion, and reactivate idle and surface VIP traders. With Optimove, we can create better, stronger customer relationships, increase loyalty and truly understand what makes our customers tick.”

GTCFX has tapped Optimove’s CRM solution to employ a marketing strategy that starts with the customer instead of a service or product and effectively stand out in the competitive foreign exchange market by providing personalized experiences in real-time with hyper-personalized messages and offers across any channel, helping to differentiate their brand.

Optimove is a customer-led marketing platform that claims to deliver brands an average increase of 33% in customer lifetime value.

The CRM solution is said to combine:

  • rich historical, real-time, and predictive customer data
  • AI-led multichannel journey orchestration, and
  • statistically credible multitouch attribution of every marketing action.

BD Swiss, CM Trading, IronFX, and FXCM also leverage Optimove

The partnership is expected to empower the online trading brand to place the customer at the heart of every marketing action, increasing loyalty, retention rate, and Customer Lifetime Value.

The UAE-based online brokerage house joins Optimove’s roster of brokerage clients that include Wealthify, BD Swiss, CM Trading, IronFX, and FXCM.

According to the statement, Optimove’s CRM Marketing solution will provide GTCFX with:

  • In-depth customer insights: GTCFX will be able to access unified, historical, real-time, and predictive data to create as many creative customer segments as they desire without relying on other teams.
  • Enhanced marketing attribution: GTCFX will be able to measure the incremental impact of each message along the customer journey, enabling true multi-touch marketing attribution.
  • Personalization at Scale: GTCFX will be empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

“This approach will help us boost retention”

Mubashar Saeed, Global Head of Marketing at GTCFX, said: “We’re happy to partner with Optimove and adopt marketing practices that place our traders at the heart of our marketing strategy. The trading industry is in rapid growth, and with economic uncertainty persisting, we must give each trader personalized treatment that ensures we meet and exceed their needs. This approach will help us boost retention, improve conversion, and reactivate idle and surface VIP traders. With Optimove, we can create better, stronger customer relationships, increase loyalty and truly understand what makes our customers tick.”

Moshe Demri, EMEA VP Revenue & General Manager at Optimove, commented: “As the competition over customers’ attention and wallets intensifies in the financial services industry, due to the current economic climate, focusing on existing customers emerges as the only viable growth solution. Optimove’s Customer-Led Marketing tools empower GTC to let their clients lead the way and create their own journeys. When brands listen to their customers and deliver sophisticated, personalized, and relevant campaigns, they win the loyalty of one-time clients and turn them into returning, lifelong ones while improving their overall bottom line.”

Global Trade Capital (GTCFX) provides a wide array of trading options through MT4/MT5 & cTrader platforms and multiple account offerings. The brokerag firm offers more than 1000 global assets including CFDs, commodities, stocks, and indices with an insurance coverage of up to 1 million USD.

With 24×7 multilingual customer support and free technical trading analysis tools offered by GTCFX to its customers, GTCFX operates across over 10 global offices, employing over 200 staff. GTCFX holds licenses in Mauritius, Vanuatu, United Arab Emirates, and Saint Vincent and the Grenadines.

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