How Hiding Crypto’s Influence Will Be Key To Unlocking Its Success
In past years, cryptocurrency has advanced well beyond the technophiles responsible for its initial success to reach widespread name recognition. Crypto has found its way into news, music, culture, and other relevant facets of daily life.
Financially, crypto has been a resounding success when measured by market capitalization, which is currently hovering around $1 trillion. If investment allocation is considered confidence in a product, service, or person, then crypto already has one trillion reasons to be excited about the outlook.
Yet, while crypto undeniably has reached the mainstream consciousness, adoption has not kept pace. The reason? Crypto remains needlessly complex. The lack of understanding and the stratification of the underlying technology ultimately prevents people from using them. Accordingly, more must be done to improve the user experience and educate people on this new technology to make crypto more accessible.
Heeding this reality, industry experts are increasingly focusing on blockchain gaming’s ability to overcome this knowledge gap. Gaming and gamification techniques, by extension, can be a great way to encourage people to experiment with the underlying technology at their own pace. The use of games for learning purposes is not new. It has been around for decades and has consistently proven a great way to convey new skills and knowledge in an interactive manner.
Raising Awareness Via Gamification
Blockchain-based gaming applications could serve as good starting points to drive global mass adoption of crypto and Web3 at large, but the existing range of blockchain games hasn’t been able to make much of an impact.
The reason: most Play-to-Earn (P2E) games don’t focus enough on user experience. They are more targeted at building robust incentive models for players. While NFTs and in-game currencies add more value for players, they are emerging technologies that most players don’t properly understand.
On top of that, the onboarding experience for most P2E games isn’t as seamless as traditional games. The complexities of setting up and managing wallets and navigating their way through NFT marketplaces and exchanges, among other things, are more than enough to overwhelm players who have never used blockchain.
The concept of true ownership via NFTs and incentivization via in-game cryptocurrencies is a game changer, but it can’t accelerate mass adoption if the entry barriers are too high. Blockchain game developers must focus on optimizing user experience first, then move on towards embedding in-depth token economics and reward models.
There are a lot of promising concepts across the broader crypto landscape, but end users need to learn a ton of things before they can start using them. When users are forced to learn new concepts, the result is slow adoption. By contrast, end users will only learn new concepts and systems if they are clear and there are proper incentives for doing so. Blockchain games have already covered the “incentive” aspect; the only thing that remains is to make the learning curve more simplistic and user-friendly.
In this context, blockchain-based solutions like AAG and Jelurida are laying the foundation for a new era of blockchain gaming where P2E games will put users first. From simplified user experience to engaging and immersive game mechanics, these platforms provide secure, stable, and scalable infrastructures to enable developers and companies to build dynamic on-chain gaming environments without entry barriers.
For instance, AAG is simplifying the process for first-timers through its MetaOne Wallet. Unlike other existing wallets, the MetaOne Wallet doesn’t require users to remember their seed phrases. It also solves the limitations of existing wallets, including poor user experience and limited access to on-chain products and services.
Many existing digital wallets are only designed to support a limited number of blockchain networks, which AAG’s MetaOne wallet overcomes by operating across Web3 and the Metaverse platforms. Moreover, to tackle the thorny issue of fraudulent tokens and applications, the wallet also features a built-in dApp store curated to make sure no scams proliferate while also proactively informing users about scams. Additionally, AAG has launched a crypto academy to educate newcomers on how crypto works along with the basic fundamentals of finance.
Leveraging Jelurida’s infrastructure, BridgeChamp – the first on-chain bridge gaming platform – supports an infrastructure that allows global players to compete casually and competitively. Unlike other P2E games, BridgeChamp’s in-game rewards and NFTs have added utility via direct use across partner stores, merchant outlets, and retail brands. This initiative enables players to simply play the game and use their rewards in real-world settings, meaning they don’t have to go through the complexities of navigating through secondary NFT marketplaces or crypto exchanges.
The platform takes the concept of on-chain gaming to the next level by enabling real-time video conferencing between players. In addition, players can also create new tournaments, join existing tournaments created by other players, host competitions and community events, hone their skills by playing with bots, and many other activities. All of the features work seamlessly without forcing the underlying technology onto the user.
It is essential to realize that blockchain technology is continuously evolving and that cryptocurrencies are just one of its many powerful applications. Current blockchain-based products are laced with too many “technical” intricacies for the end users – so much that it hurts user experience and mainstream adoption. As emerging projects continue to remove the technical barriers and the unnecessary learning curve, cryptocurrencies will be able to achieve the desired level of mainstream adoption and acceptance.
