How to increase customer experience and have a great day? Go cycling with Saxo Bank

One critical factor that faces the FX industry in these times of such high competition is customer engagement. Not just acquisition and retention, but the art of engagement is a major focus which if mastered can increase the length of time that a customer remains with a particular company and also strengthen brand loyalty. Yesterday, […]

One critical factor that faces the FX industry in these times of such high competition is customer engagement.

Not just acquisition and retention, but the art of engagement is a major focus which if mastered can increase the length of time that a customer remains with a particular company and also strengthen brand loyalty.

saxo bank cycling
Saxo Bank customers enjoy a day on the open road with professional cyclist Michael Rogers

Yesterday, Saxo Bank once again demonstrated its highly innovative approach to pretty much every aspect of its operations whether it be technology – the company’s new SaxoTraderGo platform majors on an open API which makes it device neutral – or sending video-based strategies to users via Twitter as featured in the company’s SaxoStrats service.

This time, the high-touch approach was extended away from trading and onto the open road as Saxo Bank took some of its customers cycling with Tinkoff-Saxo rider Michael Rogers.

The ensemble resembled that of a road race, with cyclists dressed in Tinkoff-Saxo livery and riding finely honed road bikes.

Club cycling is a very sociable and enjoyable sport – therefore what better way to raise brand awareness and customer loyalty whilst ensuring that Saxo Bank’s penchent for sports sponsorship is displayed to those who witness the ensemble whizz past, accompanied by the unmistakable sound of taut spokes and high pressure tires.

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