IC Markets unveils a sponsorship deal with six German Bundesliga clubs
Sydney-based IC Markets, a provider of FX services and ECN trading capabilities, has announced the expansion of its sponsorship portfolio, securing deals with six clubs in German top-flight soccer’s Bundesliga for the coming 2021/22 season.
The clubs that have announced IC Markets as their official partners are – Bayer Leverkusen, Hertha Berlin, Augsburg, Arminia Bielefeld, Greuther Fürth and Bochum.
Depending on its respective package, IC Markets will be gaining significant exposure through these partnerships including various marketing opportunities such as media backdrop visibilities, digital rights access, tickets and LED-board advertising rights at the grounds of the clubs.
Hendrik Schiphorst, CEO of SPORTFIVE Germany, said: “The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market. We are happy that, thanks to our vast sales network, we were able to facilitate these first-class partnerships in Europe’s No.1 sport that will help the brand to achieve the communication objectives.”
Andrew Budzinski, Founder and CEO of IC Markets, explains: “Practice, hard work and discipline are the foundations for success as a trader. These same values can be found in sport. The Bundesliga stands out as a leading example of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. We’re always looking for ways to make the world’s most powerful trading tools more accessible. That’s why we are partnering with these exceptional clubs to bring fans closer to the action than ever before.”
IC Markets recently signed a partnership agreement with European esports organization OG Esports. The news came a few months after the company sued Italian soccer giant, Inter Milan as their lucrative sponsorship deal had collapsed.
The club was sued over its alleged refusal to honour the terms of its reported €5 million-a-year deal with IC Markets, which was also pursuing a refund for the €3.5 million it has already paid.
IC Markets said the Nerazzurri cancelled the one-year deal contract with them, which was set to run until the end of the 2020-21 season, and named the broker as Inter Milan’s first-ever sleeve sponsor.
The official reason given by Nerazzurri club for ending the lucrative deal with IC Markets was the failure to comply with contractual obligations. For its part, IC Markets has filed a ‘wrongful termination lawsuit’ against the club and sought reimbursement of the money they have already given, plus interest.
The brokerage firm denied all allegations and false statements made by the contractual partner for dumping its sleeve sponsor. The preliminary hearing of this case was held before the court of Milan on April 14, 2021.
The agreement marked a first foray into sports sponsorship for IC Markets, which is headquartered in Australia but also has offices in Seychelles, Cyprus and other regions.