iFX EXPO 2022: Exclusive interview with Brokeree Solutions’ Tatiana Pilipenko
As the IFX Expo International 2022 opened its doors to the investment world in Cyprus, crowds flocked to the spectacular Palais des Sports – Spyros Kyprianou at Limassol, eager to witness first-hand the major B2B show.
In an exclusive interview with FinanceFeeds, Tatiana Pilipenko, Senior Business Development Executive at Brokeree Solutions, discussed recent cutting-edge advancements in the company’s product suite. She also highlighted why they were so eager to attend this expo each year to elevate their brand.
FinanceFeeds Editor in Chief Nikolai Isayev asked Tatiana about her impression of this particular show.
Tatiana said that excitement levels were already high before the gates were opened, with visitors lining up after traveling from all over the world to be among the first to attend the Cyprus EXPO.
She added that Brokeree’s booth was staffed by their team of experts who were available throughout the expo to showcase the company’s products and services. They also had productive talks with potential clients about a variety of issues and gave them a demo of its solutions.
“Well, let’s start with the fact that it’s super busy nowadays. Probably COVID restrictions are lifted, and that’s amazing, because many meetings are happening right now, clients coming and going, and it’s super busy, which just makes me happy.”
Moving on to the business side, we spoke a little bit about the release of Brokeree Solutions’ newest version of its flagship social trading, a comprehensive solution that enables brokers to launch copy trading services on their MetaTrader platforms.
Ms. Pilipenko explained that the key update of their new Social Trading is the cross-server functionality. While most existing platforms on the market operate with only one trading platform, Brokeree’s Social Trading connects several MetaTrader versions, allowing traders from different servers to interact with each other.
In practice, she continues, this means that brokers can let their clients share and copy trading signals without any technical limitations by connecting all traders to a single investment pool irrespective of the registration server.
To make it easier for everyone else to understand, Tatiana further explained the difference between multi- and cross-server solutions.
Multi-server solutions connect two or more servers of the same trading platform, providing users convenient access to data and settings of all connected entities. However, the key limitation of this technology is its inability to trade between different servers.
In contrast, the extended features of cross-server products allow users to perform such operations between connected servers. For example, if traders copy signals from MT4 to MT5, they use cross-server technology.
Brokeree Solutions has recently offered a pipeline of MetaTrader 5 solutions, ultimately making most of its key products available to MT5 brokers. It has also enhanced its Liquidity Bridge as a comprehensive solution to manage liquidity that connects multiple MetaTrader servers with different liquidity providers. The solution collects quotes from several sources and aggregates them to offer the best trading conditions to brokers and their clients. Thus, brokers can create and configure flexible execution with these features and elaborated settings of swaps and symbols.
Expressing her excitement over this milestone, Tatiana elaborated that “We’re making it as flexible as possible for brokers to choose between the options. And then that makes it complex. However, it’s quite user friendly. So every feature describes what it’s doing, including the cross server functionality, you can turn it on, turn it off, if it’s needed. And yeah, that’s why it doesn’t make things any more complicated by adding the cross server functionality to the solution. But for brokers themselves, it makes life easier, I would say so or hope so.”
“Why is it good? First of all, branding, then the whole volume that’s been traded stays within one brokerage, which has a positive impact on fees, payments, and so on.”
Toward the end of his conversation, Ms. Pilipenko shared her thoughts on how attending trade shows might sound like a cost-effective way to build business. She added that Brokeree Solutions plans to participate in many world-class expositions in many regions worldwide.
Tatiana said that they hope to provide partners with valuable knowledge by participating in international exhibitions. The tech provider also wants to share the latest insights in the industry and present its diversified product line-up and cutting-edge solutions.
“We’re planning on attending quite a few expos this year. Right after this one, there’s one in Vietnam that we’re attending as well. Then later on, it’s Dubai then Asia is opening up as well. There is an Expo in Malaysia, then in Bangkok, Thailand in September. And then, of course, the London summit in London, as it speaks for itself in November this year.”