iFX EXPO Dubai: Axiory Markets’ CEO Roberto talks about company’s exclusive plans for 10th anniversary

The conversation started with a discussion on the Middle East market, which Roberto felt was more on the conservative side. He thought that the traders there were pretty risk-averse and needed to be very sure of what they are getting into before they commit their funds and time. They are picky with their partners and are very particular about ensuring that their funds are safe.

Personalised Experience is Key for Middle-East Traders

Another exciting aspect of the market that Roberto shared was the need for a personalized experience for the traders and for the broker, the need to be humble and learn about this market. Roberto felt that the brokers who want to do well need to learn to have a ‘bottom-up’ approach and rather than trying to push what works in other markets into this region, the broker needs to understand how this market works and then tailor their approach and products accordingly. He felt that Axiory was very good at doing that as it sits well with their overall culture and approach in general.

Speaking about fund safety and risk management for retail traders, Roberto said, “Axiory and its group [of] companies have built a very strong infrastructure to ensure these practices. I am a certified Risk officer, and our focus is on managing risk. Trading infrastructure can be divided into two. The first part is liquidity, and we need to ensure that the liquidity providers are of high quality with deep books so that they can provide the required liquidity at any point in time for any kind of trader despite all the volatility, news, etc.”

Education and Risk Management

He continued, “The next part is the trader. This is divided into two again. One is education. We created an entirely new structure that is entirely dedicated to education, and that is not in any way commercially connected to the brokerage. They provide a lot of research, content, and data to the retail traders and the company as well. Most of this educational material is public. 

The second is the trader himself. We were one of the very few, if not the only ones, that stopped trading before the Black Swan event regarding the Swiss Franc peg. We analyzed the situation, which is a process in itself, and even before the event happened, we stopped trading as a risk avoidance measure. Few traders did leave us for not allowing them to trade the event, but those who stayed behind thanked us for this measure, and they continue to trade with us till today. Managing risk in OTC is beneficial for both broker and the client”.

Grand Plans for the 10th Anniversary

Finally, speaking about the plans for the company’s 10th anniversary, Roberto said, “We want to celebrate this, and so we have planned a lot of features over the course of the year. This includes social trading, multiple platforms, and a new loyalty program that users have been asking for. Then there is one special feature which takes a lot of commitment and investment which we have planned. This is a new type of account on MT5 which gives direct access to exchange-traded instruments. Very few brokers do that as it is extremely challenging. The pricing would also surprise many as our intention has always been to give the best to our customers and so not all our decisions are driven by money. The team has worked relentlessly to bring this to the brokerage.”

It would be interesting to see the product when it finally takes shape and gets introduced to the market, and this should stir up the trading markets as and when it comes along. We at FinanceFeeds wish Axiory a very happy 10th anniversary !!