iFX EXPO Dubai: TFB’s Baiana talks about liquidity bridge and a trading ecosystem

Karthik Subramanian

TFB has been one of the longest-standing technological partners for many brokers for over a decade and it was a pleasure for FinanceFeeds to catch up with their Regional Director, Baiana Kashaeva to talk about their products, their bridge solution, and the new trading ecosystem

To start off, Nikolai queried on thoughts about adding crypto to the TFB liquidity offering. Baiana agreed that crypto trading has been growing of late and the traders have started looking towards being able to trade crypto as a spot rather than as a CFD. One of the drawbacks was the fact that the MT4 trading platform did not support this but MT5 provides this option as long as the broker has access to multiple liquidity sources that offer spot crypto.

Thoughts on Meme and Social Trading

Next, Nikolai sought to know her thoughts about social and meme trading that has shaken the equities markets this year to which Baiana said, “We need to be prepared for any type of event, new markets, more trading hours, and many changes. The biggest change is that trading is not considered gambling anymore. People see the market as a place to save money and as a place for opportunity. For brokers, this is an opportunity and they need to educate the traders on the risks and the opportunities that are available.”

TFB has been working on a new concept called weekend trading due to demand from many users, especially during the pandemic period as they want to make use of the time over the weekend to trade as well. Baiana quoted her personal experience to say that she didn’t have time to trade during weekdays and pointed out that the crypto market has been successful in having trading over the weekends where sometimes the volumes and the volatility on the weekends exceed those during weekdays.

So, she felt that it makes sense to drop traditional thinking and shift thinking to enable trading 24×7. So brokers have to adapt and arrange for trading and support for their traders 24×7 while service providers like TFB also need to arrange for support 24×7 to help such clients.

Liquidity Bridge

The topic then moved on to the liquidity bridge and on whether brokers still find it difficult to onboard or change the liquidity providers, for which Baiana replied, “It should no longer be a challenge as brokers change liquidity providers quite frequently. It is up to the technology providers to give a seamless experience to the broker which is what we do at TFB. The bridge is very complicated software but the tool that the brokers use on a daily basis is very simple and interactive.”

“The interface needs to be very simple and intuitive and second is the support that the technology partner provides which is where TFB focuses on. We support brokers with not just user guides but also through educational sessions after onboarding.”

Trading Ecosystem

The last point of discussion was on the trading ecosystem and the choice between using this ecosystem and individual products. Baiana pointed out that over the years, many products have been built by many providers with 100s of functions being taken care of by 100s of products with some products being very old and some products being very new.

With new products coming, there were a lot of issues faced by brokers in making all of these work together as a single entity for their systems and this is where the need for consolidating all the functions and products into a single ecosystem arose. So, rather than approaching several providers for several products and then spending time and money to make them all work together, TFB is looking to build all tools into a single ecosystem so that all of them work in a more coherent manner making it easier to manage for the broker.

FinanceFeeds wishes TFB continued success in their future endeavours and would look forward to their new and innovative products.

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