IG Group appoints Katherine Whitton as Chief Marketing Officer
Katherine Whitton has been counted as one of Campaign magazine’s Power 100 and Marketing Week named her one of their top 100 most effective marketers.
IG Group has appointed Katherine Whitton as its Global Chief Marketing Officer (CMO), reporting to the global IG Group CEO, June Felix.
The marketing veteran has more than three decades of experience in leading with a customer-centric, outcome-based approach to marketing and business.
Katherine Whitton, Global Chief Marketing Officer at IG Group, commented: “I am delighted to join IG’s executive committee in this newly formed role and look forward to supporting the business’ long-term ambition. IG Group has evolved considerably over the last four decades, and I’m thrilled to join at such a pivotal period in the company’s history. I look forward to delivering marketing excellence at IG, driving the brand forward and helping deliver innovative and inspiring experiences to our clients across the globe.”
Based in London, the new Chief Marketing Officer will also join the executive committee at the FX and CFD brokerage firm.
June Felix, Chief Executive Officer at IG Group, added: “Katherine’s track record in spurring growth and harnessing the power of technological innovation make her well placed to help further our growth trajectory. Her background in financial services and consumer brands will enhance our strategic vision and help us connect with and support our core stakeholders. We are excited to have her join our executive committee and share her deep knowledge and expertise with us”.
Katherine Whitton has been counted as one of Campaign magazine’s Power 100 and Marketing Week named her one of their top 100 most effective marketers, based on factors including business success, innovative thinking, leadership through crisis, and overall influence.
She joins IG Group after spending three years at Specsavers as CMO, where she led the restructure of the in-house agency and the development and implementation of a new brand strategy, including a refreshed visual identity, logo, and global store format.
Prior to that, she worked in senior marketing and management positions with Barclaycard, British Airways and American Express.
IG Group is one of the biggest names within the FX industry and incorporates IG, tastytrade, IG Prime, Spectrum, Nadex, and DailyFX brands.
The firm operates across the globe with a significant presence in Europe, North America, Africa, Asia-Pacific, and the Middle East, serving more than 400,000 clients by offering them access to over 19,000 financial markets.
