IG Group appoints Katherine Whitton as Chief Marketing Officer

Rick Steves

Katherine Whitton has been counted as one of Campaign magazine’s Power 100 and Marketing Week named her one of their top 100 most effective marketers.

IG Group has appointed Katherine Whitton as its Global Chief Marketing Officer (CMO), reporting to the global IG Group CEO, June Felix.

The marketing veteran has more than three decades of experience in leading with a customer-centric, outcome-based approach to marketing and business.

Katherine Whitton, Global Chief Marketing Officer at IG Group, commented: “I am delighted to join IG’s executive committee in this newly formed role and look forward to supporting the business’ long-term ambition. IG Group has evolved considerably over the last four decades, and I’m thrilled to join at such a pivotal period in the company’s history. I look forward to delivering marketing excellence at IG, driving the brand forward and helping deliver innovative and inspiring experiences to our clients across the globe.”

Based in London, the new Chief Marketing Officer will also join the executive committee at the FX and CFD brokerage firm.

June Felix, Chief Executive Officer at IG Group, added: “Katherine’s track record in spurring growth and harnessing the power of technological innovation make her well placed to help further our growth trajectory. Her background in financial services and consumer brands will enhance our strategic vision and help us connect with and support our core stakeholders. We are excited to have her join our executive committee and share her deep knowledge and expertise with us”.

Katherine Whitton has been counted as one of Campaign magazine’s Power 100 and Marketing Week named her one of their top 100 most effective marketers, based on factors including business success, innovative thinking, leadership through crisis, and overall influence.

She joins IG Group after spending three years at Specsavers as CMO, where she led the restructure of the in-house agency and the development and implementation of a new brand strategy, including a refreshed visual identity, logo, and global store format.

Prior to that, she worked in senior marketing and management positions with Barclaycard, British Airways and American Express.

IG Group is one of the biggest names within the FX industry and incorporates IG, tastytrade, IG Prime, Spectrum, Nadex, and DailyFX brands.

The firm operates across the globe with a significant presence in Europe, North America, Africa, Asia-Pacific, and the Middle East, serving more than 400,000 clients by offering them access to over 19,000 financial markets.

Read this next

Retail FX

Spotware rolls out Manager’s API for cTrader brokers

Spotware Systems, a technology provider for the electronic trading industry, has released its new Manager’s API for Brokers, providing powerful tools for server-server integration.

Metaverse Gaming NFT

Dubai Museum taps Binance to jump onto NFT bandwagon

Dubai’s Museum of the Future, the $136 million UAE government-sponsored museum that opened a few weeks ago, is joining forces with Binance NFT to roll out a range of digital products on blockchain.

Digital Assets

Ripple and Lithuanian FINCI partner for XRP-based payments

Ripple is looking to expand its presence in Europe, forming a new partnership with Lithuanian electronic money institution FINCI.

Digital Assets

Crypto.com enables Shopify merchants to accept crypto payments

Crypto.com has integrated with Canadian e-commerce giant Shopify so global merchants can accept crypto payments and save on processing fees through cash-final settlements.

Institutional FX

FX volume drops 13pct at CLS Group in April 2022

FX settlement specialist CLS Group today reported that the executed volumes of currency trading on its platforms were notably down in April.

Crypto Insider, Opinion

Regulation: The Gold-Standard for Crypto-Assets

When the US supervisory authority SEC allowed an investment product referencing Bitcoin futures to be traded for the first time last October, this was widely perceived as a signal that cryptocurrencies had finally become established as an asset class.

Executive Moves

Solid hires FX industry veteran Darren Barker for multi-bank ECN’s business development

His curriculum vitae includes former roles at Cantor Fitzgerald, Sucden Financial, R.J. O’Brien, Jefferies, Natixis, Unicredit, J.P. Morgan, Raiffeisen, RBS International, UBS, Deutsche Bank, and Citi. 

Inside View

Mihails Safro, xpate CEO: Tips sellers need to know to overcome compliance obstacles

The unprecedented growth of e-commerce changed shopping dramatically last year. Many sellers suddenly faced a rapidly growing number of customers who had to stay home during the lockdown. When some clients adopted Netflix and Spotify as part of a daily routine, others ventured into online business. Robinhood alone saw a whopping 6 million rise in user numbers in 2 months. 

Institutional FX

BMLL delivers Level 3 data to Kepler Cheuvreux for order book analytics and algo performance

The solution covers more than 6.5 years of harmonised historical data from 65 venues and combines it with easy to use APIs and analytics libraries in a secure cloud environment.