IG lends its name to 17,000-seat arena in Nagoya, Japan 

Rick Steves

IG Arena will host the 2026 Asian Games and Asian Para Games, spotlighting its pivotal role in both local and regional culture. 

IG Group, a global frontrunner in online trading and investments, alongside Aichi International Arena Company, Ltd., and AEG, have unveiled a 10-year naming rights partnership for a new 17,000-seat arena currently under construction in Nagoya, Japan. 

This multi-year agreement stands as one of the most significant naming rights deals in both Japan and the Asia Pacific region. 

IG Arena to open in 2025

Slated to open its doors in 2025, the IG Arena is poised to become a leading entertainment hub in Japan, accommodating a diverse array of events including sports, music, and family gatherings.

The venue will also host the 2026 Asian Games and Asian Para Games, spotlighting its pivotal role in both local and regional culture. The agreement, facilitated by AEG Global Partnerships, aligns IG Group’s brand with major sports and live entertainment events in Japan

The IG Arena, a five-story structure, will feature a ‘hybrid oval’ bowl design, allowing for a versatile range of sports and music events. 

The Aichi International Arena Company, Ltd. was established in 2021 by a consortium including major entities like Maeda Corporation, NTT Docomo, and AEG, with the arena’s design led by Kengo Kuma & Associates.

IG Group is renowned for its innovative online trading platforms and educational resources, catering to ambitious clients globally since 1974. As a testament to its enduring legacy and commitment to innovation, IG Group continues to evolve its services and platforms to meet the dynamic needs of traders and investors worldwide.

“Perfect opportunity for us to drive awareness for our brand”

Tomoharu Furuichi, Japan Country Head at IG Group, said: “We are thrilled to be introducing IG Arena to the world. This partnership is the perfect opportunity for us to drive awareness for our brand and marks a key step toward growing our market share in Japan, which is one of the fastest growing regions for online trading.”

“The announcement also underscores our commitment to the Japanese market and our focus on investing in and delivering best-in-class technologies and platforms. With deep rooted ties to Japan, we share a commitment with Aichi International Arena Company, the local government and AEG to delivering innovation and excellence and believe that IG Arena will mark a new chapter for both fans and the city of Nagoya.”

Tokuji, Sagi, CEO and President of Aichi International Arena Corporation, commented: “It was important to us to find a partner who was an innovative leader that shared our ambitions for Nagoya and our vision to transform live events for Japanese fans. Delivering new consumer services to the market and a state-of-the-art fan experience will be at the heart of what we do at the arena. IG Group’s commitment to redefining investment tools for consumers makes them the ideal naming rights partner and we are proud to have them join us on the journey.”

Paul Samuels, EVP, Global Partnerships for AEG, added: “This transformative partnership is all about the future. It not only will usher in a new era of live entertainment for Nagoya and Japan, but it also marks a key step in delivering world-class events to the market.”

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