IG’s tastyworks rebrands to tastytrade and invites traders to “Join the Club, Genius”

Rick Steves

“We created our brokerage business because we wanted to offer customers a unique combination of access to educational content, technology tools, and lower fees that could help them make smarter investment decisions.”

tastyworks, the online broker for self-directed investors and subsidiary of IG Group, has rebranded to tastytrade and will launch a media campaign next week to encourage traders and investors to “Join the Club, Genius”.

A full transition to tastytrade branding will take place over the coming weeks and the trading platform will continue seamless operations.

“Disrupting retail trading for over 30 years and we aren’t done yet”

Scott Sheridan, CEO of tastytrade, said: “We created our brokerage business because we wanted to offer customers a unique combination of access to educational content, technology tools, and lower fees that could help them make smarter investment decisions. We continue to innovate and add new features to tastytrade that we know traders want, including improvements to our desktop and mobile platforms and better charting tools.”

JJ Kinahan, CEO of IG US Holdings, Inc., parent company to tastytrade and tastylive, commented: “Our team, forged in the Chicago options trading pits and with a collective 300+ years of trading experience, has been disrupting retail trading for over 30 years and we aren’t done yet. We continue to advocate for, and improve the total experience for retail investors, strengthening both their confidence and their understanding of risk and reward so they become more strategic active investors.”

tastytrade named Best Online Broker for Options Trading by Forbes

Since the brokerage’s introduction in 2017, tastytrade has helped to transform the retail brokerage industry by making it easier to trade retail options, futures, and crypto on one platform.

The platform also offers investors access to information about trading strategies, advocating for do-it-yourself investors, and challenging customers to think and trade strategically. Educational content covers options, futures, crypto and equities trading.

tastytrade was named Best Online Broker for Options Trading in February 2023 by Forbes and Best Option Trading Platform in 2023 by U.S. News and World Report.

tastytrade is part of IG US Holdings, Inc., parent to tastylive, the financial content and education platform, tasty Software Solutions, LLC, and a subsidiary of IG Group Holdings plc.

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