INFINOX lures City veteran Adam Saward to boost global strategy

abdelaziz Fathi

London-headquartered INFINOX today announced its second senior appointment this week, bringing in UK-based industry veteran Adam Saward to boost its global strategy division.

Ms. Saward joins INFINOX with over two decades of senior sales experience, with particular emphasis on the domain of prime brokerage services and CFD products. Most recently he worked at Tradeview Markets, where he worked his way up through several senior roles with the firm, culminating with the position of Head of Business Development UK and then as Managing Director UK. Saward spent there more than four years tasked with building out the company’s presence and business in the UK.

Mr. Saward also steps into his position with a lengthy background in securities lending, equity finance, trading connectivity and risk management. This includes five years at Penson Financial Services. There, he was responsible for establishing the company’s electronic execution desk for an international client base covering UK, Europe, US and Australasian markets.

Back in 2016, Saward co-founded PrimeXtend, an Institutionally backed full scale Prime Broker and nurtured it through to go live.

Commenting on his move to INFINOX, Saward said: “I am very excited to be chosen to help lead INFINOX into its next phase. INFINOX has a strong brand and an innovative team, with compelling ideas for the future. I am looking forward to putting my experience to good use as Executive Management for the global strategy team,” Saward said about his move to INFINOX.

This sentiment was echoed by Robert Berkeley, CEO of INFINOX: “Adam is joining INFINOX on the back of steep expansion efforts at INFINOX. His experience with CFD products and institutional businesses will be pivotal to driving our growth objectives. Last year, we witnessed a stellar performance of our business on account of INFINOX’s customer-first approach and advanced technological interfaces. We also saw our institutional desk, IXO Prime, make incremental progress. As we move onto the next leg of our expansion plans, we’re excited to be multiplying this success with Adam and team.”

Originally called GO Markets UK, the firm rebranded to INFINOX in 2014. As an FCA-regulated brokerage, Infinox offers its trading services to clients on a global scale. The company has had its sights on growing its business in the aftermath of recent industry changes, and the brokerage has already opted to diversify its product range and clientele.

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