Institutional FX veteran John Farrell joins Etana Custody as non-executive Director

After senior executive positions at Deutsche Bank, Currenex and HotspotFX, Mr. Farrell worked with Etana Custody CEO Brandon Russell at Fair Trading Technology. He has now joined Mr. Russell as non-executive Director at Etana Custody


John Farrell, a senior industry figure with 27 years of experience at institutional level, has joined Brandon Russell at Etana Custody, a company which assists brokerages in achieving reduced costs, increased retention, and added layers of security.

The company was established by former Fair Trading Technology President of Sales & Operations for North America Brandon Russell in September 2015, with the company’s ethos being that brokers can gain enhanced credibility, and lower transaction fees, while end-users’ funds are held separately and securely, technology partners gain a greater volume of clients, and liquidity providers can have all their compliance requirements met.

Mr. Farrell joins Etana Custody’s board in a non-executive capacity as his latest commercial interest alongside GroFX which he founded in February 2014. GroFX provides MetaTrader 4 white label solutions coupled with post trade systems as well as affiliate management and liquidity solutions. In his capacity as Director of GroFX, Mr. Farrell provides an advisory service for retail brokers looking to licence and consulting advice on the market structure and technical solutions to run a brokerage business.

Mr. Farrell recently spent almost two years at R5FX, an emerging market currency trading entity focusing on the BRICS nations, which is owned and operated by Jon Vollemaere. At R5FX, Mr. Farrell was responsible for onboarding clients and business development in the EMEA region.

In October 2012, Mr. Farrell joined Swedish broker technology solution provider Fair Trading Technologies where he was Global Head of Sales, at which time he worked with Mr. Russell who is CEO of Etana Custody.

Mr. Farrell left Fair Trading Technologies in January 2014, just five months before Add More Value, a consultancy associated with Fair Trading Technology was made bankrupt in Sweden, with tax liability of $1.2 million and debts to other firms.

Before joining Fair Trading Technology, Mr. Farrell was Global Head of Sales at British centralized low latency FX connectivity firm FXecosystem, where he spent two and a half years working under CEO James Banister, bringing his experience in the institutional sector with him as a tenure at institutional ECN Hotspot FX preceded his move to FXecosystem.

Mr. Farrell joined Hotspot FX in November 2005, having moved on from his position as Managing Director FX Sales at Currenex, a position that he accepted in January 2004 which represented a move from Deutsche Bank where he was in Sales within the bank’s FX E Project Management division for seven years between January 1996 and January 2003.

Beginning his career at Bankers Trust in December 1989, Mr. Farrell was in FX Trading and Sales for seven years before moving to Deutsche Bank.

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