IS Prime parent rebrands as iSAM Securities

abdelaziz Fathi

ISAM Capital Markets, which includes IS Prime Limited (FCA), IS Prime Hong Kong Limited (SFC), IS Risk Analytics Inc (CFTC) and IS Prime Markets Limited (CIMA), has become iSAM Securities to reflect the culmination of its extensive business transformation.

ISAM said the new corporate name would better encompass what it does. The rebranding shows that the company has completely evolved into an all-encompassing, global financial services provider and paves the way for the introduction of a new suite of products. The new websites as part of the rebranding are: securities.isam.com, prime.isam.com and risk.isam.com.

The new group name also leverages the close alignment between the individual entities and their parent company iSAM, a $4.8BN* CTA systematic hedge fund manager. The structure of the group remains the same, with Raj Sitlani as Managing Director of iSAM Securities and Jonathan Brewer as Commercial Director.

Ben Robinson, Head of Marketing at iSPrime explains, “We wanted to create a new narrative and visuals which are more appropriate for us as we evolve, positioning ourselves as a high-level institutional brand whilst reflecting our association and shared core technology stack with iSAM.

“From now on, we will lead with the name iSAM Securities in everything we do, with iSPrime, iSPrime Hong Kong and iSRisk positioned as product lines within the group. To elevate the brand further and stand out in the industry, we have also changed our corporate colours from blue to green,” he added.

IS Prime, part of the ISAM Capital Markets Group, is a prime of prime business owned by the London-based hedge fund International Standard Asset Management. The group offers liquidity aggregation, prime of prime, risk analytics, agency execution and non-fx liquidity. It has recently expanded its cooperation with a number of technology partners, including with Integral OCXTM and FDC’s Condor FX Pro.

Since opening its Hong Kong office in 2017, the company has furthered its expansion in the Asia Pacific region with several key hires as part of a continued commitment to build a global PoP franchise. Looking ahead, it is apparent that IS Prime is intent on entering the cryptocurrency industry, aiming to leverage its technology integration capabilities across the surging industry.

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