It’s all about mobile – and football! FXPRIMUS launches a new website, unveils Meet The Heroes

Cyprus based electronic trading company FXPRIMUS has recently engaged in a series of avantgarde initiatives. Just yesterday, the company announced a new marketing campaign called Meet Your Heroes, in partnership with Manchester City Football Club. Today the company launched a new homepage for the website, with a mobile friendly design.

Interviewed by FinanceFeeds journalist Ricardo Esteves, Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS Europe, explained the reason for the changes: “We’ve been researching into the best user experience for our traders and our findings show that new clients want a fast and secure way to start trading.”

“Through this new home page flow – which has been carefully devised over a long period of research into best practices for User Experience and User Interface –  we’ve successfully found an efficient way for new traders to explore our demo trading environment in just a few seconds, whilst still adhering to all compliance and regulatory requirements from our international regulators.”

“Part of this flow also includes our new Webtrader, which allows our traders to be treated with the convenience of a web-based platform which requires no extra downloads or storage space on their trading device, as well as on-the-go access” – Helen Astaniou, FXPRIMUS

Football has been a theme ever since signing a $2 million a year partnership deal with MCFC in 2015, but yesterday’s campaign is the first in the FX industry that promotes a competition among traders all around the world for the chance of meeting face-to-face football stars. “With this campaign, we plan to gently introduce the world of safe trading to new target markets whilst simultaneously incentivising them with a quite remarkable prize that is yet to be offered to forex traders, notwithstanding the large numbers of football sponsorships within the industry.”, said Terry Thompson, Director & CEO of FXPRIMUS.

In late February, the company decided to offer its clients 20 new modules to enhance their trading experience through their MT4 platform, in an attempt to fight the value proposition issue of the universally used software by MetaQuotes.

With regard to how this initiative has progressed this far, Ms. Astaniou explained to FinanceFeeds:

“Regarding the new modules that we offer, these are proving very popular with our clients who are enabled access to a really wide range of practical and useful trading tools to help with their trading decisions, regardless of what type of trading account they have with us. While they are certainly helping to give us a competitive edge, in practical terms they are a simply excellent resource for traders of all experience levels.”

This week, Stephen Leahy, Chief of Operations announced its departure from the company. He had a great deal to do with the innovative process at FXPRIMUS during the last year as he improved the use of OneZero software from 5% to 75% of its capabilities, according to Mr. Leahy himself in an exclusive interview last November.

The company’s official statement said: “We extend our best wishes and heartfelt thanks to Stephen Leahy who acted as head Of Operations over the last year. He was an excellent ambassador for the company and an important asset to our management team and overall operations”. About FXPRIMUS increased focus in Cyprus, while leaving its operation in the US, the statement said: “We continue to strengthen our core operations from the root of our Cyprus headquarters in order to further streamline our managerial structure and improve overall efficiency and offering to our global audience.”