It’s all about mobile – and football! FXPRIMUS launches a new website, unveils Meet The Heroes

Rick Steves

Cyprus based electronic trading company FXPRIMUS has recently engaged in a series of avantgarde initiatives. Just yesterday, the company announced a new marketing campaign called Meet Your Heroes, in partnership with Manchester City Football Club. Today the company launched a new homepage for the website, with a mobile friendly design. Interviewed by FinanceFeeds journalist Ricardo […]

FXPrimus

Cyprus based electronic trading company FXPRIMUS has recently engaged in a series of avantgarde initiatives. Just yesterday, the company announced a new marketing campaign called Meet Your Heroes, in partnership with Manchester City Football Club. Today the company launched a new homepage for the website, with a mobile friendly design.

Interviewed by FinanceFeeds journalist Ricardo Esteves, Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS Europe, explained the reason for the changes: “We’ve been researching into the best user experience for our traders and our findings show that new clients want a fast and secure way to start trading.”

“Through this new home page flow – which has been carefully devised over a long period of research into best practices for User Experience and User Interface –  we’ve successfully found an efficient way for new traders to explore our demo trading environment in just a few seconds, whilst still adhering to all compliance and regulatory requirements from our international regulators.”

“Part of this flow also includes our new Webtrader, which allows our traders to be treated with the convenience of a web-based platform which requires no extra downloads or storage space on their trading device, as well as on-the-go access” – Helen Astaniou, FXPRIMUS

Football has been a theme ever since signing a $2 million a year partnership deal with MCFC in 2015, but yesterday’s campaign is the first in the FX industry that promotes a competition among traders all around the world for the chance of meeting face-to-face football stars. “With this campaign, we plan to gently introduce the world of safe trading to new target markets whilst simultaneously incentivising them with a quite remarkable prize that is yet to be offered to forex traders, notwithstanding the large numbers of football sponsorships within the industry.”, said Terry Thompson, Director & CEO of FXPRIMUS.

In late February, the company decided to offer its clients 20 new modules to enhance their trading experience through their MT4 platform, in an attempt to fight the value proposition issue of the universally used software by MetaQuotes.

With regard to how this initiative has progressed this far, Ms. Astaniou explained to FinanceFeeds:

“Regarding the new modules that we offer, these are proving very popular with our clients who are enabled access to a really wide range of practical and useful trading tools to help with their trading decisions, regardless of what type of trading account they have with us. While they are certainly helping to give us a competitive edge, in practical terms they are a simply excellent resource for traders of all experience levels.”

This week, Stephen Leahy, Chief of Operations announced its departure from the company. He had a great deal to do with the innovative process at FXPRIMUS during the last year as he improved the use of OneZero software from 5% to 75% of its capabilities, according to Mr. Leahy himself in an exclusive interview last November.

The company’s official statement said: “We extend our best wishes and heartfelt thanks to Stephen Leahy who acted as head Of Operations over the last year. He was an excellent ambassador for the company and an important asset to our management team and overall operations”. About FXPRIMUS increased focus in Cyprus, while leaving its operation in the US, the statement said: “We continue to strengthen our core operations from the root of our Cyprus headquarters in order to further streamline our managerial structure and improve overall efficiency and offering to our global audience.”

Read this next

Fintech, Uncategorized

BitMEX integrates HALO from Solidus Labs for cross-market surveillance

““The recent approval of the Spot Bitcoin ETF has piqued the market’s interest. As a result of price volatility, the trading volumes for crypto derivatives have gone up substantially. HALO, with its advanced technology and crypto-native detection architecture, will enable BitMEX to smoothly and safely scale trade surveillance across its increased trading volumes and provide the necessary safeguards for new product launches.”

Industry News

Horizon Software rebrands to Horizon Trading Solutions

“Horizon Trading Solutions has seen accelerated global growth over the past year to meet the rising demand for our trading solutions and built-for-purpose technology offering. The choice to rebrand represents a key part of this development, while maintaining our heritage and history in the industry.”

Market News

USDJPY has surged to levels last witnessed in 2022. Should we consider opening a short position?

The recent resurgence of the US dollar has propelled USD/JPY to new heights, touching levels not seen since 2022. This surge comes against the backdrop of stable short-term yields and ongoing economic data that fails to signal a significant slowdown, prompting questions about the extent of current monetary easing measures.

Digital Assets

DED Trends on Twitter After Memecoin Snapshot Announcement

Polkadot-backed community coin #DED, made it to the trending charts on X, demonstrating community’s engagement and interest behind the memecoin. 

Digital Assets

BlockDAG Presale Nears $10 Million Amid Toncoin’s Momentum, Green Bitcoin’s Presale, and the Rise of Other Top Cryptos

This article will examine three top trending topics: Toncoin’s potential, Green Bitcoin’s innovative presale, and BlockDAG’s sustainable mining approach. These cryptocurrencies take centre stage for their uniqueness and innovation.

Digital Assets

Coinbase scores minor victory vs SEC, but lawsuit to proceed

A federal judge in Manhattan, U.S. District Judge Katherine Polk Failla, ruled on Wednesday that the U.S. Securities and Exchange Commission’s (SEC) lawsuit against Coinbase can largely proceed.

Web3

COTI Teams Up with Civic for Enhanced Digital Identity Control

СOTI and Civic are teaming up to enhance digital identity security in Web3, aiming to provide users with more control over their digital selves through innovative technology.

Digital Assets

BlockDAG Takes on Chainlink (LINK) Crypto, and RON With DeFi Card and 5000x Profit Potential

Explore BlockDAG’s innovative DeFi card, which transforms cryptocurrency into spendable cash, alongside Chainlink (LINK) crypto and Ronin’s advancements.

Digital Assets

Court finally decides on Sam Bankman-Fried sentence, experts predict 20 years

Sam Bankman-Fried, the former CEO of the now-defunct cryptocurrency exchange FTX, is set to face sentencing on Thursday in a pivotal moment that could see the entrepreneur beginning a lengthy period in federal prison.

<