Under 30: the industry’s future leaders. Meet Katya Samardina

Noam Stiekema

Under 30 and moving up the ranks. We talk to Katya Samardina, Marketing Manager at Advanced Markets / Fortex, to find out how she got into the industry and what she does daily.

Katya-Samardina

In an industry so well established with roots in all four corners of the globe we took time to discuss what the industry will look like in 10 to 20 years from now.

Whilst we all share different views on where the industry will end up or what it will morph into, the fact is that we forget the many good folk working in the industry. Especially the younger generation that started at the bottom and worked their way up essentially dedicating their careers to fintech, trading and finance.

As is a FinanceFeeds tradition, we decided to celebrate these hard working individuals that have and very well may become the future industry leaders as they move up the ranks. So without further adieu, meet the industry’s future leaders (all under the age of 30).

What is your role at Advanced Markets & Fortex?

Making sure that people, who are looking for the best solution for their businesses, (perhaps they’re looking to Start their own Brokerage or become a Liquidity Provider) find us and make direct contact with our team. One of our goals is to provide them with our industry knowledge and, hopefully, the tools to make better informed decisions.

So, apart from my other day-to-day activities such as running ad campaigns, distributing content, CRM & Marketing Automation, my role is to act as a “matchmaker” between our future Clients/Partners and our Business Intelligence team.

How many years have you been at Advanced Markets & Fortex?

Almost 1.5 years.

When did you start in the industry?

Back in October, 2013.

What attracted you to / made you get into this industry?

It all started with a passion for marketing and an internship opportunity at an FX company in Boston. I barely knew what FX was at that time but I decided to give it a try and, in doing so, learn as much as possible about the industry.

As it happens with many other new things – who you learn from has a major impact on how involved and inspired you become.

I have been fortunate to find myself part of a team of brilliant professionals, industry leaders, movers and shakers and, as a result, this industry has been a welcoming place for me from the very beginning.

From a marketing standpoint, what makes FX even more exciting for me is the fact that there are a lot of strategies and tools to play with and the opportunity to apply marketing practices that hadn’t been used in the FX market yet. The retail FX industry in particular is relatively young and is constantly evolving and this keeps you both excited and challenged at the same time.

A really good environment for someone who is looking for advancement and to grow professionally while having fun doing so.

Any tips for others looking at getting into the industry?

  • If you are just looking to break into the industry – try to attend FX conferences and events, follow the news and keep your eyes peeled and ears open for what is going on in the industry.
  • Identify who the thought leaders and entrepreneurs are in FX and constantly follow what they have to say. Also, try to connect with them if possible either in person or via social media.
  • Always be willing to learn. Utilize multiple sources of information, find the differences between the various viewpoints and ask plenty of questions.
  • Be at the right place and at the right time. But don’t ask me how! 🙂

 

Meet other “up and comers under 30” – view all the profiles.

Read this next

Retail FX

eToro valuation halved as SPAC merger deadline expires

The deadline for the completion of the SPAC merger of eToro had passed yesterday, June 30, and the Israeli broker apparently canceled the deal with Betsy Cohen-backed blank-check firm.

Institutional FX

FXSpotStream reports second best figure for monthly volumes

Trading volumes on institutional FX platforms surged in June after fears over the impact of Russia’s military invasion of Ukraine sent speculative asset classes reeling.

Retail FX

Vantage expands MT5 offering with access to new stocks

ASIC-regulated foreign exchange brokerage Vantage has expanded its service offering and trading products by incorporating new markets, namely 14 exchange-based stocks on MetaTrader 5.

Digital Assets

CFTC charges $1.7 billion Bitcoin scam, largest to date

Mirror Trading accepted at least 29,421 Bitcoin from approximately 23,000 investors from the United States and even more throughout the world.

Retail FX

Spotware Systems upgrades cTrader Desktop to version 4.3

Spotware Systems, a technology provider for the electronic trading industry, has launched an updated version of its cTrader Desktop, which adds new functionality to join a roster of advanced trading capabilities.

Digital Assets

OKX launches Block Trading for tighter pricing

With Block Trading, users can integrate spot and derivatives trades on the same platform and trade multiple currencies in a single trade. The service supports trading of perpetual swap, futures, and option contracts with popular altcoins as the underlying.

Industry News

Interactive Brokers pays $1 million to settle with CFTC

Interactive Brokers overcharged its customers a total of $710,828.14.

Metaverse Gaming NFT

DappRadar launches cross-chain token staking

The launch of the cross-chain token staking mechanism by DappRadar comes under a partnership with LayerZero protocol, which enables smart contracts to communicate across different chains.

Digital Assets

Polkadot releases one-stop marketplace for Substrate pallets

Proof-of-stake blockchain Polkadot has achieved a significant feat in its development, as it rolls out Substrate Marketplace, a one-stop shop for exploring the many Substrate pallets currently available.

<