Under 30: the industry’s future leaders. Meet Katya Samardina

Noam Stiekema

Under 30 and moving up the ranks. We talk to Katya Samardina, Marketing Manager at Advanced Markets / Fortex, to find out how she got into the industry and what she does daily.


In an industry so well established with roots in all four corners of the globe we took time to discuss what the industry will look like in 10 to 20 years from now.

Whilst we all share different views on where the industry will end up or what it will morph into, the fact is that we forget the many good folk working in the industry. Especially the younger generation that started at the bottom and worked their way up essentially dedicating their careers to fintech, trading and finance.

As is a FinanceFeeds tradition, we decided to celebrate these hard working individuals that have and very well may become the future industry leaders as they move up the ranks. So without further adieu, meet the industry’s future leaders (all under the age of 30).

What is your role at Advanced Markets & Fortex?

Making sure that people, who are looking for the best solution for their businesses, (perhaps they’re looking to Start their own Brokerage or become a Liquidity Provider) find us and make direct contact with our team. One of our goals is to provide them with our industry knowledge and, hopefully, the tools to make better informed decisions.

So, apart from my other day-to-day activities such as running ad campaigns, distributing content, CRM & Marketing Automation, my role is to act as a “matchmaker” between our future Clients/Partners and our Business Intelligence team.

How many years have you been at Advanced Markets & Fortex?

Almost 1.5 years.

When did you start in the industry?

Back in October, 2013.

What attracted you to / made you get into this industry?

It all started with a passion for marketing and an internship opportunity at an FX company in Boston. I barely knew what FX was at that time but I decided to give it a try and, in doing so, learn as much as possible about the industry.

As it happens with many other new things – who you learn from has a major impact on how involved and inspired you become.

I have been fortunate to find myself part of a team of brilliant professionals, industry leaders, movers and shakers and, as a result, this industry has been a welcoming place for me from the very beginning.

From a marketing standpoint, what makes FX even more exciting for me is the fact that there are a lot of strategies and tools to play with and the opportunity to apply marketing practices that hadn’t been used in the FX market yet. The retail FX industry in particular is relatively young and is constantly evolving and this keeps you both excited and challenged at the same time.

A really good environment for someone who is looking for advancement and to grow professionally while having fun doing so.

Any tips for others looking at getting into the industry?

  • If you are just looking to break into the industry – try to attend FX conferences and events, follow the news and keep your eyes peeled and ears open for what is going on in the industry.
  • Identify who the thought leaders and entrepreneurs are in FX and constantly follow what they have to say. Also, try to connect with them if possible either in person or via social media.
  • Always be willing to learn. Utilize multiple sources of information, find the differences between the various viewpoints and ask plenty of questions.
  • Be at the right place and at the right time. But don’t ask me how! 🙂


Meet other “up and comers under 30” – view all the profiles.

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