Key Strategies to Optimise International Transactions and Investment Funding

Jack R. Mitchell

Most businesses now seek to expand beyond their local market to increase revenue through a more extensive customer base. The online business scene is something to look for as technologies make the impossible a dream come true. Imagine running an entire office from your mobile device. This seemed impossible ten years ago, but is now attainable.

Photo by

A strategy is essential for a business as it helps with direction and ensures the day-to-day runs smoother.

Defining Terms

Strategy: An action or plan created for a business’s long-term or overall aim.

International transactions: A cross-border trade agreement or credit settled in foreign currency.

Investment funding: A supply of capital belonging to several investors using purchase securities while an investor owns and controls their shares.

Strategies to Optimise International Transactions

The main aim of any business is to make a profit, and having the right strategy ensures you can meet this objective.

1. Have a Variety of Payments Methods and Systems

The idea is to have payment options through global payment solutions with routing abilities. This means you won’t lose out on transactions as the system can route through other payment providers for variety. Consider all forms of payment, including services from money transfer companies. This could also lower approval and transaction fees as money transfer companies can save you on fees too.

2. Optimise Your Website for Mobile

Having a website optimised for mobile is essential as more than 14 billion people worldwide have a mobile device. Having an app that can complete the entire sale process, from selection to payment methods that work on mobile. Apps have become essential to achieving and optimising international transactions. Simple and user-friendly checkout experiences are another way of making your mobile app an excellent platform for international transactions. Optimising the payment page also increases conversion rates.

3. Have an Analytics Dashboard

A comprehensive dashboard showing all information on international transactions will reveal the areas that need optimisation. This also helps streamline data collection and generating reports. The advanced dashboard gives a complete overview of all global payments transactions, including all countries you do business with and transactions.

4. Have a Secure System

Ensure it’s safe to use your websites and apps by employing the best systems to prevent fraud. A sound fraud detection system should be able to detect a problem beforehand. It should also be able to detect authentic and non-authentic transactions.

5. Employ the Latest Technology

Employ the latest technologies, such as Blockchain, with the best transaction security systems. Blockchain also allows for almost instant transaction times, even with global payments. Global payments can be complex, requiring the best in technology.

Strategies to Optimise for Investment Funding

Whether it’s a startup or a business that needs a re-injection of funds for expansion, you must find a way to attract your investors. Most companies now rely on technology to put themselves out there. Here are a few ways you can attract investors to your business:

1. Ensure Your Website is Professionally Designed

Go for a high-tech design that represents professionalism. Avoid templates and create a simple site with the best graphics. Avoid giving wrong impressions by having a low-quality website.

2. Have Strong Values

Your website should display a strong value proposition. Let users and potential investors see the values your business stands by clearly. Ensure your values capture the attention of your visitor. Build trust in your users with visual elements.

3. Build Social and Industry Trust

You can do this by showcasing any awards and accolades received in the past. You could also demonstrate any affiliations that you have. You could also show information about previous investors and how much they have added to the success of your business. This could be difficult to convey for a startup, but highlighting information on some clients you’ve worked with in the past could help.

4. Highlight Your Industry and Expertise

Keep your visitors from guessing; highlight clearly what your business is. This is also a great strategy and builds trust in your users. Add your team members’ photos to the “About” page and include what they do for the company in the caption.

5. Have an Investors and Partner Page

Let your page explain who and why you work with them. Adding your mission and vision to this page can give investors more direction. Keep your potential investors well-informed on the direction the company is taking.

Stay on top of the game to attract potential investors and keep them well-informed on what they are getting into. Let them understand what the business is all about. On the other hand, when it comes to strategies for optimising international transactions, ensure you’re up to date on the latest payment methods, optimise for mobile and use the latest technologies.

The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff.

Read this next

Digital Assets

Coinbase nears deal to buy FTX Europe, lured by its derivatives business

Coinbase is reportedly in the final stages of negotiations to acquire FTX Europe, signaling its intent to expand in regions with well-defined cryptocurrency regulations.

Digital Assets

MicroStrategy buys more bitcoins as crypto bet loses +$600M

MicroStrategy has purchased another 5,445 bitcoins for approximately $147.3 million in cash, adding to its massive cryptocurrency holdings during a sharp drop in the price.

Digital Assets

TYRION Set To Decentralize The $377B Digital Advertising Industry

TYRION, a groundbreaking player in decentralized digital advertising, has launched its innovative blockchain-based platform aimed at disrupting an industry long dominated by centralized tech giants, by addressing issues like lack of transparency, data privacy, and declining ROI, while also offering features like social platform integration, robust analytics, and a deflationary mechanism for its native $TYRION token.

Institutional FX

TD Bank sells TD Cowen’s $1.3B business to Marex

London-headquartered commodities broker Marex has agreed to acquire TD Cowen’s prime brokerage and outsourced trading business, which will be integrated into Marex’s capital market division. This division was established following the acquisition of ED&F Man Capital Markets in 2022.

Retail FX

ThinkMarkets reports flat revenues, lower profit for FY2022

The UK business of Melbourne-based broker, ThinkMarkets, today reported its financial results for the fiscal year ending December 31, 2022. The multi-asset platform, trading in the UK as TF Global Markets UK, had seen mixed results in a couple of key areas over a yearly basis.

Institutional FX

Finalto named ‘Best CFD Liquidity Provider’ at Ultimate Fintech Awards Global 2023

“This recognition is a testament to our commitment to providing exceptional liquidity services, innovative solutions, and outstanding customer support. We would like to express our sincere gratitude to our clients and partners for their trust and support. We will continue our efforts and look forward to delivering even greater value to our clients in the future.”

Digital Assets

New Cryptocurrency Meme Kombat ($MK) Launches Public Token Presale, Staking Platform

Meme Kombat, a new gaming platform blending the allure of internet memes with competitive battle arenas, has announced that the presale for its native $MK token is now live, offering a high APY of 112% and creating significant buzz in the crypto and Web3 communities.

Digital Assets

Hydranet Launches Layer 3 DEX: A Game Changer for Trustless Cross-Chain Trading

Hydranet has unveiled its groundbreaking Layer 3 trading platform, Hydranet DEX, that allows for near-instant, low-fee, and trustless cross-chain trading between Bitcoin and Ethereum ecosystems, marking a significant milestone in the project’s development journey.

Digital Assets

Coinbase gets nod to launch crypto services in Spain

Coinbase has scored Anti-Money Laundering (AML) compliance registration with Spain’s central bank as part of its continued expansion efforts in Europe.