Let’s drink to success! Saxo Bank Head of Group PR Kasper Elbjørn moves to Carlsberg as Media & PR Director

Kasper Elbjørn, Head of Group Public Relations at Saxo Bank has today announced his resignation from the company after almost 9 years at the prominent Danish electronic trading firm. Mr. Elbjørn is a highly regarded senior industry figure, whose tenure at Saxo Bank spans across a period of highly significant technological development, including, most recently, […]

Kasper Elbjørn, Head of Group Public Relations at Saxo Bank has today announced his resignation from the company after almost 9 years at the prominent Danish electronic trading firm.

Mr. Elbjørn is a highly regarded senior industry figure, whose tenure at Saxo Bank spans across a period of highly significant technological development, including, most recently, the launch in Paris of the SaxoTraderGo device neutral trading platform, representing the cutting edge of Saxo Bank’s engineering prowess.

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During the last few years, Mr. Elbjorn has led Saxo Bank’s PR strategy at a very exciting time during which the company has sponsored the Saxo-Tinkoff cycling team, as well as Romain Grosjean of the Lotus Formula 1 racing team, who, upon meeting with Andrew Saks-McLeod earlier this year, likened the SaxoTraderGo platform to the responsiveness and performance of a finely-tuned racing car.

Before assuming his position as Head of Public Relations, Mr. Elbjørn was Media and PR Manager at Saxo Bank between May 2007 and January 2009, having joined the firm from the Center for Political Studies where he was Head of Communications and Public Affairs.

A highly ambassadorial professional, Mr. Elbjørn spent 11 years as a member of the executive committee for Venestre between 1994 and 2005, during which time he also held a post as Head of Section for the Royal Danish Ministry of Foreign Affairs.

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Mr. Elbjørn, who announced his resignation from Saxo Bank today, remains at the company until September 15 this year, subsequent to which he assumes his new position at Carlsberg Group, one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands, as Media & PR Director.

Looking back over his journey at Saxo Bank, Mr. Elbjørn today made a statement that “It’s been an incredible journey but even though I enjoyed every day at Saxo since I first started on 1 May, 2007, I have been offered a job I just couldn’t say no to, and so I have to move on.”

“My colleague, Cathrine Kier, who has been handling Nordic media relations for the past two years, will be stepping into a new role as Head of Communications, reporting to Rune Bech, Saxo’s Executive Director for Digital Media and Group Communications” concluded Mr. Elbjørn.

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We at FinanceFeeds always recognize the loss to our industry when a highly regarded and professional figure moves on to pastures new, and this is certainly the case here as Mr. Elbjørn can be justifiably proud of his achievements.

We wish him very well with his new position, and deserved success.

 

Photographs: Andrew Saks-McLeod showcases the SaxoTraderGo platform at its launch in Paris, and talks to Formula 1 racing driver Romain Grosjean about the technological synergy between the Lotus Formula 1 team and Saxo Bank

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