Lightyear launches web trading app to address 57% of customers
“Many of our customers are advanced investors that prefer investing on the big screen, which is why this has been a high priority project for us.”
Lightyear has announced the full launch of its web application, introducing new stock screeners as a feature highly anticipated by its investors.
These screeners provide a comprehensive directory of instruments, complete with metrics and data, and are accessible to the public.
57% of Lightyear’s customers prefer web to mobile
With the introduction of the web app, Lightyear customers can now access a range of services from signing up to managing their portfolios without the need to download the mobile app.
This web application mirrors the mobile app’s key features, including cash deposits and the introduction of limit and stop orders.
A significant 57% of Lightyear’s customers have expressed a preference for accessing their accounts on a larger screen, influencing their choice of investment platforms.
The web application initially launched in beta last year, offering stock viewing and purchasing capabilities. Since then, Lightyear has enhanced the platform with additional features such as watchlists, investment analysis tools like analyst ratings, financials, earnings data, and the ability to download news, investor activities, and statements for transaction overviews.
The stock screeners, launching alongside the full web platform, enable users, whether they are Lightyear customers or not, to make informed investment decisions. This tool allows for filtering Lightyear’s entire instrument universe by various criteria, including country, sector, P/E ratio, share price, and daily performance. Users can also access detailed information about selected stocks or funds, including analyst ratings and instrument analysis tools.
This initiative aligns with Lightyear’s mission to enhance investment accessibility and promote financial literacy and education across Europe, offering both Lightyear customers and the general public comprehensive tools for investment analysis and decision-making.
Lightyear claims other neo-brokers keep web app behind paywalls
Jani Kiilunen, Product Lead at Lightyear, highlighted the launch is just the foundation of future iterations of the web platform: “Lightyear on Web has quickly become one of the most advanced and intuitive web platforms for investing – while other neo-brokers have kept their customers waiting for years or keep very simple versions of their web apps behind paywalls.
“Many of our customers are advanced investors that prefer investing on the big screen, which is why this has been a high priority project for us. We want to create tools that allow users to make better investment decisions – whether you’re a Lightyear customer or not. We’re only just scratching the surface of what we’re planning for Lightyears’ web application.”