Lionel Messi becomes ambassador for crypto exchange Bitget

abdelaziz Fathi

The cryptocurrency industry continues to attract celebrities. The latest to jump on the bandwagon was none other than the world-renowned soccer player Lionel Messi.

According to a recent press release, Messi has become the brand ambassador for Singapore-based cryptocurrency derivatives exchange Bitget. Part of his responsibilities would be to further introduce Bitget to users, brands, and to organizations worldwide.

The announcement kicks off the engagement between Bitget and Messi, the winner of a record-breaking seven Ballon d’Or Awards, with a film production a month before the Football World Cup tournament.

Through this partnership, Bitget will give Messi fans the opportunity to explore Web 3.0 and the potential of trading crypto on Bitget. There is also a shared understanding that the partnership will allow both parties to commit to more efforts, extending beyond cryptocurrency and football.

Bitget, established in July 2018, acts as Juventus official partner and official cryptocurrency exchange partner, and also its first-ever sleeve partner. The cryptocurrency derivatives exchange supports futures trading, spot trading and digital asset purchasing. It reportedly has 1.6 million registered users in 48 countries and regions including UK, France, Italy, South Korea, Japan, and Russia.

“I wanted to thank Bitget for their enthusiasm in making me participate in the world of crypto. I trust that both parties can activate meaningful initiatives as well as in offering web 3 to the sports fans” Leo Messi says.

This is not the first interaction between Lionel Messi and the blockchain world. Earlier in this year, French club Paris Saint-Germain confirmed that its contract with the iconic Argentinian footballer included the so-called “$PSG Fan Tokens”. As part of his wage package, Messi was handed an undisclosed amount of the club’s fan tokens that tie the football legend with Paris St-Germain fans around the world.

Many celebrities have become the faces of crypto firms over the last two years as the space grows. Actor Matt Damon famously plugged Crypto.com in to formally introduce the platform to consumers around the world. The Hollywood movie star was the hero of a global brand and advertisement campaign – entitled “Fortune Favours the Brave” – that was run in over 20 countries.

Gracy Chen, Managing Director of Bitget, says, “We try to reflect the diversity and richness of our platform community in the partnerships we choose. We open up Web 3 to sports fans; they open the field to crypto traders. As the Football World Cup approaches, Messi is to lead Argentina to new glory. We are honoured to have such a force of nature collaborate with us.”

 

Read this next

blockdag

BlockDAG Offering a Fresh Take on Meme Coin Development Amid Solana’s Challenges and Floki Inu’s Price Fluctuations With 30,000x ROI

Dive into how BlockDAG’s innovative presale, low-code platforms, and potential 30,000x ROI, outperform Solana’s technical hurdles and Floki Inu’s market predictions.

blockdag

BlockDAG Excels With $2.2M In Miner Sales And Moonshot Teaser, Overshadowing Litecoin’s Rally And Dogwifhat’s Market Highs

Explore how BlockDAG’s $2 million Miner Sales & Moonshot Teaser eclipse the Litecoin price recovery and the Dogwifhat all-time high.

blockdag

BlockDAG Leads Top 6 Cryptocurrencies to Buy in 2024 with a Potential Price Surge to $10 Leaving Cosmos, BNB, and Ethereum Behind

Discover the top six cryptocurrencies in 2024, including BDAG’s remarkable growth potential, BNB’s durability, Cosmos’ connectivity, and ETH’s eco-friendly advances.

Retail FX

Weekly Roundup: Prop firm arbitrarily accounts, Interactive Brokers’ CFDs in Japan

FX, Fintech and cryptocurrency markets have been bustling with activity over the past week, as is often the case. Keep yourself informed and ahead of the curve with a curated selection of crucial stories and developments that are most relevant to those engaged in the markets.

blockdag

BlockDAG Redefines Crypto Mining as Presale Tops $18.5M, Outshining Ethereum ETF & Dogecoin Dynamics

The recent approval of the first Ethereum ETF in Hong Kong underscores a significant advancement in the cryptocurrency’s mainstream acceptance. While Ethereum continues to attract institutional attention, the Dogecoin price prediction suggests a possible resurgence, despite its current undervaluation from past highs.

Digital Assets

Bitcoin halving is done: ViaBTC mines historic block 840K

The Bitcoin network has confirmed its fourth-ever halving block, mined by the cryptocurrency pool ViaBTC, according to data from Blockchain.com. This significant event in the Bitcoin ecosystem reduced the mining reward by half, a deflationary measure occurring approximately every four years to control the issuance of new bitcoins and curb inflation.

Retail FX

True Forex Funds now offers Match-Trader and cTrader platforms

Proprietary trading firm True Forex Funds today announced the launch of Match-Trader, a multi-asset trading platform developed by California-based FX technology provider Match-Trade Technologies.

Retail FX

CySEC hits FXORO parent with €360,000 fine

The Cyprus Securities and Exchange Commission (CySEC) has fined MCA Intelifunds, trading as FXORO, a total of €360,000 for multiple violations of the Cypriot investment laws.  

Digital Assets

Binance’s CZ in good mood ahead of sentencing, says partner

Yi He, co-founder of cryptocurrency giant Binance, has shared a positive outlook on the legal situation of the exchange’s former CEO, Changpeng Zhao. Zhao is currently awaiting a sentencing hearing scheduled for April 30 in the United States.

<