LiquidityBook appoints Bryon Cole to lead sales of LBX Buy-Side

Rick Steves

“His vast industry knowledge and extensive experience will be invaluable as we look to develop the robust capabilities of our LBX Buy-Side product suite.”

LiquidityBook has appointed Bryon Cole as Director of Buy-Side Sales, where he will be responsible for driving the continued expansion of the firm’s buy-side client base as it pursues a global growth strategy.

Based in New York and reporting to Head of Global Buy-Side Sales James Baxter, Bryon Cole will also play an instrumental role in expanding the functionality of LBX Buy-Side, LiquidityBook’s cloud-based POEMS (portfolio, order and execution management system).

The new hire follows a period of significant growth that saw LiquidityBook making a number of key senior hires and expanding its API capabilities.

Invaluable to develop LBX Buy-Side product suite

Kevin Samuel, CEO at LiquidityBook, said: “Adding Bryon to our ranks illustrates our commitment to delivering solutions purpose-built to meet the needs of buy-side firms around the world and up and down the AUM scale. As we continue to pursue an ambitious growth trajectory, bolstering our team with seasoned professionals who are intimately familiar with the needs of our clients has become more important than ever. Bryon will undoubtedly play a significant role in LiquidityBook’s success as we look to achieve to these key goals.”

James Baxter, Head of Global Buy-Side Sales at LiquidityBook, added: “I am thrilled to welcome Bryon to our growing buy-side sales team. His vast industry knowledge and extensive experience will be invaluable as we look to develop the robust capabilities of our LBX Buy-Side product suite.”

Bryon Cole, Director of Buy-Side Sales at LiquidityBook, commented: “I am excited at the prospect of working with the forward-thinking team here at LiquidityBook. The firm combines cutting-edge technology with industry-leading functionality and a strong commitment to client service, making it a true industry leader. I look forward to playing a part in its success.”

The new head of buy-side sales joined Liquidity Book from GLS Fund Services, where he was Director of Sales and Business Development and led all sales and business development initiatives for the company’s data and intelligence products.

There, he spearheaded efforts to build a proprietary trading application that streamlines the news gathering process to automate morning trading call reports.

Prior to GLS Fund Services, Bryon Cole’s extensive resume includes senior positions at ENSO Financial, TPG-Axon Capital and Pequot Capital Management.

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