LiquidityBook recruits new buy-side sales head

abdelaziz Fathi

LiquidityBook, a provider of FIX and OMS trading solutions for both the buy and sell-side, has added James Baxter to its sales team in the firm’s New York office, reporting directly to CEO Kevin Samuel. 

Baxter is assuming the role of global head of buy-side sales and is tasked with driving new sales and strategic opportunities across the buy-side spectrum. His responsibilities cover a wide range of business areas, including the promotion of LBX Buy-Side, LiquidityBook’s cloud-based portfolio, order and execution management system.

Baxter, who holds a BA in communications from Villanova University, lands at LiquidityBook after more than eight years working with Eze Software Group, where he managed the company’s hedge fund sales for North America.

Prior to that, he served with Morgan Stanley Wealth Management from 2010 to 2013. That was preceded by a three-year tenure with the largest retail FX broker in the Unites States, Gain Capital.

Commenting on the new hire, CEO Kevin Samuel said: “We are thrilled to add James to our leadership team, especially amid our global expansion and the buy side’s continued need for modern solutions that enable them to trade efficiently. With his exceptional track record and valuable knowledge of legacy systems and the pain points they cause, he will play a significant part in propelling LiquidityBook to new heights in the coming year.”

LiquidityBook is actively recruiting talents

Mr. Baxter added: “I am excited about not only the team I will be working with at LiquidityBook, but also the product they have built. With its modular technology and client-centric approach, there is no question LiquidityBook is a disruptor in the trading technology space. The firm is poised for rapid growth, and I greatly look forward to helping it continue its mission in markets around the globe.”

LiquidityBook’s LBX is an OMS/PMS/FIX order routing platform, which is offered as a SaaS-based product, and delivered via AWS’s cloud architecture. As such, it caters to the users’ varying demands, including hosting, remote connectivity, back up of firm trading and position data.

LiquidityBook’s technology, which can be integrated into existing trading systems, provides‎ the buy- and sell-side with the ability to enhance their client relationships and participation ‎in the global markets, creating new revenue streams and reducing costs. ‎The list of its services covers the full trade lifecycle, including order management, portfolio management, execution management, FIX network connectivity, compliance and pre- and post-trade processing.

LiquidityBook has been actively recruiting talents for its business development units as the client base continues to grow. Last year, the firm added 30 new broker-dealer partners to LBX Connect, which is its proprietary managed global FIX network.

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