LiteFinance wins innovative broker categories in Asia and MENA at Global Brand Awards

Rick Steves

“In 2022, we actively developed our business in Asia and the MENA region. I’m proud to know the clients from those regions have highly rated our services. Our user-friendly and easy-to-use web platform, the best trading conditions, and the reliable copy-trading system allow us to expand further. I thank our traders and partners for having chosen our company.”

FX and CFD brokerage LiteFinance has won two categories of the Global Brand Awards, an annual event held by UK-based Global Brands Magazine (GBM).

The awards aim to recognize global brands achieving excellence in performance across a broad range of sectors while keeping its readers updated on key trends surrounding the branding world.

LiteFinance won Most Innovative Regional FX Broker in Asia and Most Innovative ECN Broker in MENA. LiteFinance was evaluated based on Innovation, performance and reliability, according to the announcement.

LiteFinance actively developed business in Asia and MENA in 2022

Jay Reddy, Director at Global Brands Magazine, said: “LiteFinance proved why it is the Most Innovative ECN Broker in MENA and the Most Innovative Regional FX Broker in Asia. With their expertise in innovation, LiteFinance has managed to retain its superior position in the financial industry and has been one of the few brands that have consistently remained an Industry leader despite the ever-changing conditions of the economy.”

Alexey Smirnov, Chief Executive Officer of LiteFinance, commented: “In 2022, we actively developed our business in Asia and the MENA region. I’m proud to know the clients from those regions have highly rated our services. Our user-friendly and easy-to-use web platform, the best trading conditions, and the reliable copy-trading system allow us to expand further. I thank our traders and partners for having chosen our company. The team at LiteFinance will be there for you!”

LiteFinance provides clients with access to liquidity in the currency, commodity, and stock market, as well as cryptocurrencies through CFD products tradeable via popular trading platforms MetaTrader 4 and MetaTrader 5. The broker was founded as LiteForex in 2005 and recently rebranded to LiteFinance.

Ahmed Badr joined LiteFinance to strengthen Business Development

LiteFinance has recently appointed Ahmed Badr as its newest vice president of business development. The veteran executive recently ended a short stint with MultiBank Group where he served as its branch manager in Egypt. Prior to that, he spent seven months as a regional business development manager at easyMarkets in Cyprus.

Other stops within the foreign exchange industry include working as a business development manager for the MENA region at ForexTime (FXTM). There Ahmed was tasked with identifying business opportunities to raise the company’s market share. He also spent nearly two years as a client support manager at ThinkMarkets, according to information made public on his Linkedin profile.

Over the course of his career, which dates back to 2003, additional roles include senior stints at UK-based global broker ICM.com, culminating with the position of its business development manager.

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