MarketsPulse founder and CEO Rachely Esman founds new high-tech startup Wescover in San Francisco, California

During the period in which retail, off exchange binary options trading experienced a surge in popularity, giving rise to the establishment of several hundred brands which took their technology solution from dedicated, specialist binary options platform firms, four large vendors established business in Israel and have until this day remained dominant in this particular sector.

These particular companies are SpotOption, TRADOLOGIC, MarketsPulse and TechFinancials, all of which were founded in Israel and all of which have evolved significantly over the four years during which binary options trading has straddled the line between online gaming and trading the financial markets.

Last year, MarketsPulse founder & CEO Rachely Esman rescinded her position as CEO of MarketsPulse and the Jivy Group which is the holdings company under whose umbrella MarketsPulse operates, and became Chairman.

This week, Ms. Esman has embarked on her next venture, under the name of Wescover, in San Francisco, California which is the heartland of technological innovation, Ms. Esman’s native Tel Aviv coming a close second.

The ethos of Ms. Esman’s new startup Wescover is that the company enables digital discovery of the physical world around us. Ms. Esman considers the drive to discover more about our world to be innate within all of us, and on that basis the company enables users to feed that curiosity with the richness of online content.

Ms. Esman presided over MarketsPulse for five and a half years, from its establishment in January 2010 until July last year when she stood down as CEO, and was superseded by Michael Winitsky, who joined the firm from the online gaming sector.

Ms. Esman has a very strong technological background, having spent two years as Director of R&D at Modelity Technologies between 2007 and 2009, her first post in the private sector after a over six years in the Israel Defence Forces (IDF), rising through the ranks to become First Leutentant and head of R&D and Infrastructure in the technologically advanced MAMRAM unit, which is a very senior position indeed.

During that time, Ms. Esman was a programmer, and also implemented infrastructure, as well as established a new department and managed three teams of 20 people in total which provided development and IT consulting services to internal customers for 11 running projects throughout their life cycle after being promoted from Instructor and Commander in the IDF’s Computer Academy.

Co-founding MarketsPulse alongside Ms. Esman was Shai Hamama, who was VP Business Development before leaving in October 2014 for Australia, where he became Product Director at ParcelPoint.

Like Ms. Esman, Mr. Hamama’s academic and professional credentials are impeccable. He was Head of Development at the Israel Defence Forces (IDF) for several years, and holds four academic degrees from esteemed institutions including Bar-Ilan University in Tel Aviv, and Stanford University.

Ms. Esman holds a Bachelor of Science degree in Computer Science from Tel Aviv-Yafo Academic College, as well as an MBA in Global Business Administration from London Buisness School, and a further MBA in Business Administration from Colombia University in New York.