Mastercard and Ant Group tie up to promote green action among a billion people

Karthik Subramanian

Mastercard, Ant Group, and BBVA are some of the financial and technological firms, among others, that have tied up to promote a very large green initiative to promote environment-friendly activities.

There has been a lot of demand for accountability towards the environment from various industries and also from the government and regulators in each and every industry. The financial services industry also cannot be immune to these changes that are happening around the world as the awareness and the need to protect the environment has grown. Various companies have been focussing their effort on green initiatives and also have been trying their best to become carbon neutral in due course of time.

In fact, becoming carbon neutral is likely to be a key criterion for evaluating companies in the future and it is likely that the government and the people are likely to support those companies with zero carbon footprint than others as the air around us becomes very dirty and impure.

As part of this initiative, thats was launched by the Green Digital Finance Alliance, the coalition of companies has set itself a target of one billion digital green champions by the year 2025. Each company will undertake several initiatives in this regard with Mastercard looking to integrate all its card partners into a reforestation initiative while Ant Group is looking towards individuals to reduce their carbon footprint, by taking the bus to work instead of car and similar such activities.

Kristina Kloberdanz, chief sustainability officer, Mastercard, says the coalition “reinforces our commitment to building an inclusive and sustainable digital economy – where people and the planet can thrive – as we bring innovations and initiatives to market that help people understand the environmental impact of their behaviour”.

The environmental impact of the various actions performed by the financial services industry including trading, crypto mining, usage of huge servers, etc has become the focus in recent times and people and the authorities have started demanding accountability from the industry. This is the reason why we are seeing the industry respond to the critics with fast and quick plans to ensure that the industry adopts environmentally sustainable practices which will help it to move towards zero carbon footprint in the long run.

Read this next

Market News

What’s moving markets for the week ahead 

The US labor market and the OPEC+ meeting are the most important variables for next week.

Digital Assets

Payments innovator BVNK acquires SPS Ltd to become UK EMI licensed operator

“We believe that regulated, fiat-backed stablecoins combined with the best parts of traditional payments will provide the infrastructure needed to deliver this vision. We will continue to obtain new licences and build out our capabilities to provide our customers with an unparalleled offering.”


Innovations in Technology and the User Experience — A MarksMan Update

MarksMan Liquidity Hub, the go-to platform for crypto spot liquidity solutions, has just unveiled an exciting update with new UI/UX features.


Alveo adds Sentiment indicators, Tax, and Regulatory Risk data from SIX

“Market participants increasingly need on-demand access to our vast catalogue of global financial and investor protection related data.”


B2C2 taps KX to enhance analytics for institutional crypto

“KX technology is proven in enhancing a broad range of mission-critical data and trading systems across front, middle and back-office operations for the majority of the world’s leading tier-one banks, brokerages, and investment firms.”

Executive Moves

ADVFN appoints Amit Tauman as CEO

ADVFN operates global financial information websites for retail investors.

Institutional FX

HKEX launches Hang Seng TECH Index Futures Options, adds after-hours session

“The launch of the Hang Seng TECH Index Futures Options and enhancements to the broader suite of Hang Seng TECH Index derivatives today will provide global investors even more choice and flexibility, helping them to successfully manage their portfolios and risks.”

Industry News

Finastra opens Center of Excellence in Kuala Lumpur

Finastra has expanded its footprint by opening a Center of Excellence (COE) at Malaysia’s MRANTI Technology Park in Bukit Jalil, Kuala Lumpur.

Industry News

UK and Singapore sign new MoU on fintech trade

The United Kingdom and Singapore have agreed on a new Memorandum of Understanding (MoU) that aims to boost fintech trade and cooperation.