Match-Trade Cyprus recruits Michael Nichols as head of sales
California-based FX technology provider Match-Trade Technologies LLC has appointed Michael Nichols to head up its sales department in the Cyprus office.
The experience Nichols accrued during his nearly 8 years in sales positions likely influenced Match-Trade’s decision to hire him to guide its institutional sales in Europe and beyond.
The experienced institutional sales executive joins a growing team in Cyprus. Over the last two months, Match-Trade has lured Tickmill’s business development manager Stalo Kouali, followed by Nicolas Bellanza, former senior account manager for the Spanish market at EuropeFX broker.
Michael Nichols joins Match-Trade barely a few weeks after he parted ways with prime of prime broker TopFX. He joined the Cyprus-based company in the role of head of institutional sales in April 2019. Six months later, Nichols was elevated to take on an expanded role as director of institutional sales tasked with expanding the reach of the company’s newly-launched operations. At the time, TopFX announced plans for expansion in non-EU jurisdictions and the launch of a new program for introducers and fund managers.
Prior to joining the TopFX team, Nichols was B2B sales consultant at Panda Trading Systems, which specializes in building technology for the online financial trading industry. There, he was assisting brokers and introducing them to Panda’s technology that can help them increase their KPI’s and manage a brokerage business.
Other stops include working as account manager at 24Option. Nichols’s experience in FX industry sales extends further back, from his time at MindGeek where he worked as a content analyst for nearly two years, dating back to 2013. During this tenure, he worked in charge of compliance regulations for social media based out of Cyprus.
Commenting on his new position Michael Nichols said:” What attracted me to Match-Trade Technologies was their ability to improve the offer constantly. The fact that they develop their own technology means they can expand it and adjust to keep up with market developments, bringing new quality to the table. I’m very excited to start this next chapter in my career working for the company that shapes the industry and have a clear strategic focus on expansion”.
Michael Karczewski, the COO of Match-Trade Technologies, added: “Last year was extremely busy for us. Perfecting our Match-Trader platform, adding a social trading app to support all White Labels in our offer and expanding our Client Office CRM to the level of professional sales systems paid off with an impressive number of new clients. We want to offer our clients appropriate support to ensure their stable development. That is why we have recruited people with extensive experience in the forex brokerage industry, and we focus on introducing services in the local languages of our clients”.
Match-Trade’s flat competitive fee structure enables forex brokers to manage and predict their technology costs. The company’s offering caters to various brokers’ needs ranging from hosting services and MT white label solutions, data feed, to bridge and aggregation technology and risk management system for A Book and B Book brokers.
