Mobile-led platforms gain momentum as CFH Mobile heads to market

Back in December 2015, FinanceFeeds met with Jonas Nielsen, CEO of NetDania Markets in Copenhagen, Denmark in order to take a look at the company’s direction with regard to the importance of mobile-led trading platforms.

Whilst de facto mobile platforms have become a staple part of the product range offered by the vast majority of retail FX firms internationally, mobile-led, or mobile-first development is in its relative infancy.

Back in December, Mr. Nielsen explained to Andrew Saks-McLeod that Mobile-led trading environments have risen to prominence among retail FX firms over the last few years, however most of them are third party solutions which are not being used to their greatest potential, and are now beginning to appear dated.

“The inflexibility which is innate within third party mobile applications is a hindrance to progress, especially as the electronic trading industry is now leaving the mobile trading era and entering the mobile-led era whereby desktops are beginning to become redundant” said Mr. Nielsen.

It was made clear during that meeting that NetDania maintains its Scandinavian ethos in that its mobile application is bespoke and is being not only used by retail traders, but professional and institutional entities also. One particular example is Sungard MarketMap which, whilst the terminal itself is proprietary and entirely owned and developed by Sungard, the MarketMap mobile application is supplied and developed by NetDania, as in the case of EBS ICAP.

Mr. Nielsen further divulged that “Compatriot Danish company CFH Clearing also will use our mobile application which has not yet been released yet but is in the App Store awaiting approval. Currently, the NetStation trading platform is live with CFH Clearing.”

CFH Clearing has had an interesting involvement in some fintech firms in Denmark over recent years, such as Tradimo, and application based platform provider Tradable. It is very clear that the company is very interested in sponsoring startups with clever ideas.

“Tradable is actually being integrated with our mobile application, which is a unique blend” he said. We believe the our combined technology stack will add tremendous value to traders, and that our addition of an existing end-user base and our proven technology is unique”

Now, just five months later, this has come to fruition and the mobile trading platform has gone into production, and is now available.

In accordance with FinanceFeeds’ exclusive look into this in December, CFH Clearing has today officially launched the mobile platform, which was indeed developed in conjunction with NetDania.

The new platform, which is called CFH Mobile, include pattern recognition, alerts-on-studies, multi-chart interfaces and trading off the charts. The advanced charting capabilities enable extensive analysis to be performed on mobile devices. The app also contains news alerts and an economic events calendar and is available in over 15 languages including English, Chinese, Japanese, Turkish, French, Spanish, German, Danish and Polish.

Lars Holst, CEO of CFH Clearing considers that the new application will “put CFH Clearing and our white label partners at the forefront of the mobile trading revolution.”

As of today, clients of CFH Clearing can access via mobile devices using existing platform login credentials, and CFH Mobile is available as a white label solution, whereas existing white label partners can test the mobile trading platform via integration with the NetDania-branded version of CFH Mobile, free of charge.

Mr. Nielsen explained today ““We are very pleased to have been able to use our expertise to build a bespoke mobile trading platform for CFH Clearing which enables their clients to stay in touch with the financial markets, monitor positions and execute trades, with the same level of sophistication as found in desktop platforms. Even in financial services, it is time to think ‘mobile first.’ ”