Movers & Shakers! FXPRIMUS senior exec Helen Astaniou talks theatrical talent, football sponsorship and commercial growth - FinanceFeeds

Movers & Shakers! FXPRIMUS senior exec Helen Astaniou talks theatrical talent, football sponsorship and commercial growth

Andrew Saks

A new year, a new era of innovation, and in the fast-moving FX industry, those at the cutting edge who are not content with simply going through the motions and emulating their peers before heading home at the end of the working day will likely reveal yet more industry-changing developments. To give an insight into […]

A new year, a new era of innovation, and in the fast-moving FX industry, those at the cutting edge who are not content with simply going through the motions and emulating their peers before heading home at the end of the working day will likely reveal yet more industry-changing developments.

To give an insight into the personality, charisma and just what makes such things happen, FinanceFeeds met with some of the movers and shakers of the industry for an open and casual discussion on what the industry is likely to look like, with a splash of comedy for those who appreciate.

What’s new?

New Year, new plans, new projects, new us! The New Year forces us to reflect on the last year, and see what improvements we can make, so that 2016 becomes another success story. Planning of course, is not new. And it’s not easy either!

But the ideas, the brainstorming, and the effort that you put into the planning process are all worth their weight in gold. Danger zones? The forex industry in particular is notorious for using, reusing, and reusing again old ideas, so we are constantly challenged to find innovative ways to present ourselves to our customers. Luckily for us, our dynamo team is up to the challenge!

OK, so nobody is perfect. What is the biggest thing you can improve on from last year?

I would say my biggest learning from last year is to avoid transfats! Partial hydrogenated oils are my enemy. Professionally-speaking, trial – error – succeed – repeat – review – optimize…. is a requirement in this field of work. A marketing professional can never afford to rest on his or her laurels and believe the job is done.

Just as the only constant is change, one must stay ahead of the game by being ready to adapt, improve or optimize a campaign at the flick of a switch. This year we will be focusing heavily on reporting mechanisms for every facet of our marketing campaigns and business as a whole, so that we can fully understand our weaknesses and strengths, in order to continually improve our services and offerings.

Funniest thing/ incident that happened in the office last year? Any cringe / epic fail moments?

Most amusing for me was the festive video that was made in our headquarters in December. The filming turned into an opportunity for all the amateur thespians in the office to showcase their dramatic talents. We have quite a talented team it turns out! Perhaps Tarantino would consider casting his next movie in Limassol? We won’t disappoint!

If we are sitting here in one year from now discussing what you as a company have achieved in 2016, what do you hope to be the big achievements?

In all seriousness, 2015 was a big year for FXPRIMUS and will be a tough act to follow.

Whilst last year, we took onboard our new football sponsorship, we established our Limassol HQ, grew our team (not least to mention Marshall Gittler joining) and expanded into new markets, this year our priorities have evolved. We have some rather exciting projects on the horizon that our traders of all experience levels can be part of, to enhance their trading experience. At the very core of our operations remains our commitment to safety, and to pioneering new ways to protect our client funds.

If your company morphed into a super-hero or animal in 2016; what would it be?

Is it a bird? Is it a plane? No! It’s SUPERPRIMUS. Protector of funds, safe-guarder against volatility, champion of security!

Read this next

Industry News

Are US equity markets in a bubble?

88.88 % of all S&P 500 stocks are trading above their 200-day moving average

Industry News

Brazils B3 exchange overtakes the CME in the number of contracts traded

B3’s mini dollar contract traded more than 692 million lots and saw its open interest explode by more than 940%, during 2020

Industry News

FSCS fees will jump by 48% in 2021/2022

The total bill for the compensation scheme will move beyond £1.0 billion, for the first time ever this year

Inside View

FX liquidity providers with STP regulatory licenses are still profit sharing. It’s a recipe for disaster

Some of the OTC B2B firms continue to do revenue sharing, despite the trail of destruction it has left in the past. We investigate this today, and gain perspective from within on how to build your broker and lead the entire industry toward proper long term business relationships with genuine multi asset providers and to lead the way away from the revenue share race to the bottom

Industry News

Green FX is here to stay. Retail brokers follow the banks lead

Retail FX brokerage CedarFX understands the importance of offering ecologically friendly FX trading accounts, especially when the new generation of traders are keen to ensure social and corporate responsibility when investing in capital markets. Here is why it should be taken seriously.

Industry News

BlackRock opens up to Bitcoin investment

The two eligible funds are no lightweights and they contain more than $40.0 billion of assets between them

Industry News

Citi launches a new suite of futures trading algos

Implementation shortfall algorithms are designed to keep or reduce that cost differential (slippage) to a minimum

Inside View

FX brokers are beginning to not just talk about becoming their own ECN or exchange, they are doing it!

FX brokers who do capitalize on the importance of offering a full range of venue-listed products via genuine live market liquidity will be left behind. The b-book OTC world has limited future, and the companies at the top are already working on its replacement. Here is our full analysis

Industry News

China spent a year purging itself of global FX brokers. Now it is about to unleash its own monster

Saxo Bank and eToro knew what they were doing when they sold out to Chinese firms. We look at how the government purged the FX businesses for its own greed and own ends. Now may be the time to consider how to structure a Chinese FX company.