MUFG announces rebranding of Colonial First State Global Asset Management

Maria Nikolova

Colonial First State Global Asset Management (CFSGAM) is rebranding to First Sentier Investors.

Mitsubishi UFJ Trust and Banking Corporation, a consolidated subsidiary of Mitsubishi UFJ Financial Group Inc (TYO:8306), today announces the rebranding of Colonial First State Global Asset Management (CFSGAM) to First Sentier Investors.

The announcement follows the completion of CFSGAM’s sale from Commonwealth Bank of Australia to the Trust Bank on August 2, 2019. Mitsubishi UFJ Trust and Banking Corporation acquired shares of nine subsidiaries of Colonial First State Group Limited, which collectively, including their subsidiaries, represent the global asset management business of CFSGAM. The transaction was valued at AUD 4 billion.

Now under the MUFG Group, CFSGAM’s name is changed to introduce a globally unified brand.

The new brand was established on September 16, 2019, and CFSGAM’s businesses outside of Australia, currently known as First State Investments, will also launch the unified brand by the end of 2020. The Stewart Investors, FSSA Investment Managers and Realindex sub-brands will continue to be used.

MUFG explains that “sentier” is a word of French origin meaning “path”. The new brand name reflects the commitment of the business to follow its own path, investing responsibly to create a better future for clients and communities.

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