MultiBank Group has unveiled the new cryptocurrency brand, Multibank.io

abdelaziz Fathi

MultiBank Group, which is in the midst of developing a “one-stop—shop” for cryptocurrency, has unveiled the new brand identity of its blockchain and digital assets arm.

Dubbed ‘MultiBank.io,’ the new brand is MultiBank’s first foray into cryptocurrency and blockchain. Formerly known as MEX Digital, MultiBank.io helps clients diversify into cryptocurrency, decentralized finance (DeFi) and non-fungible tokens (NFTs).

The unveiling of MultiBank.io comes despite a recent run of volatility in the crypto market that has raised fundamental questions over its safety for investors. The new platform could resolve part of these issues as its parent entity is closely supervised by 10 financial regulators worldwide across various jurisdictions.

Founded in 2005, MultiBank Group has a current paid-up capital of over $322 million and counts an extensive client-base of over 320,000 customers from across 90 countries.

Celebrating the launch, MultiBank.io has been named official partner of Masters-winning golfer Danny Willett. The seven-time title-winner also intends to release a series of NFTs in partnership with MultiBank.io, featuring on their website and marketing materials.

Betfred British Masters 2022 host Danny Willett said: “I’ve been looking at getting into the world of cryptocurrency and digital assets for some time now but didn’t have enough knowledge, experience or confidence in that area. That was until I was introduced to the MultiBank Group. I’m delighted to be working alongside them as I start out in cryptocurrency, and we’re all excited to see the new MultiBank.io platform go live in the coming weeks.”

MultiBank to launch its own cryptocurrency

MultiBank Group Chairman Naser Taher comments: “Unveiling the new MultiBank.io brand is the first step in a multi-year blockchain and cryptocurrency roadmap for the MultiBank Group. We look forward to revealing more detailed plans in the near future for our community of 320,000 global users. But as we’ve shown in building MultiBank Group into one of the world’s largest derivatives providers over the last 17 years, our goal is to compete at the forefront of the industry. We are excited to bring a fresh, compelling offering to the digital assets trading market, combining our proven pedigree in financial innovation with the endless possibilities of Web3 technology.”

MultiBank.io COO Zak Taher added: “We’re launching an ambitious suite of blockchain and crypto-enabled financial services this year, and we’re partnering with only the best. Danny Willett is world-class, and we are enormously proud to be partnering with a sportsman of his caliber. He has winning pedigree with a Masters victory and another seven international titles to his name already, and we wish him the greatest success for this season.”

Owned by Naser Taher, MultiBank Group has launched MEX Digital, a global digital asset exchange that offers trading in more than 20 of the world’s top cryptocurrencies. The group has also set up MEX Pay, an electronic money institution offering online banking for both individuals and businesses, enabling customers to trade and bank in traditional currency as well as cryptocurrency.

The new ventures are underpinned by MEXD, the group’s own native coin that MultiBank is in the process of getting off the ground – it will run on the Ethereum blockchain and serve as a utility token that ensures MultiBank’s ecosystem is interoperable.

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