MX and Viva First tie up for financial wellness of Latino community

Karthik Subramanian

MX, one of the large companies focussed on modern connectivity and data enhancement, has tied up with Viva First to power the mobile banking app of Viva First.

Viva First is a digital bank startup based out of Texas that has focussed on banking for the Latino community in the US by focussing on a Spanish-first approach.

With more and more financial startups coming up on the horizon all over the world, each of them needs to find their niche to stay relevant and compete with the other well-established companies. In this, the niche can come about by the use of specific technology or by the way that they market themselves.

“Our number one goal is to build financial wellness within the Latino community; we needed a partner who could help us build a powerful, customized mobile experience — taking our users from having few tools to having an entire tool kit at their disposal,” said Jim Simpson, Co-Founder of Viva First. “We saw from early on that our vision and goals best aligned with those of MX.”

With MX, Viva First hopes to provide the required tools for its consumers for financial management and they would be able to personalize their financial goals and looks for tools and features that would help them to achieve their financial well-being.

MX also has major growth plans for expansion of its services through the US and other countries as well and as part of that, it had hired Ms. Lexi Hall as Director of Public Policy to maintain its relationship with the government and its associated arms. Its flagship product of MoneyMap with Pulse is an industry-leading money management tool that helps many financial firms to augment and categorize their financial data.

“We’re thrilled to be working with Viva First on a digital banking experience that will include delivering accurate, personalized financial advice for the Latino community,” said Nate Gardner, Chief Customer Officer at MX. “Partnering together, we’ll strengthen Viva First’s engagement with their customers as they advocate for their financial success in the short and long term.”

Viva First is carrying out the alpha testing of its services and it is expected to launch its mobile app sometime in 2021 and it would be looking to provide bank account along with debit cards with a focus on the Latina community in the US.

Read this next

Retail FX

Interactive Brokers adds 680k accounts, daily trades hit two-year high

Interactive Brokers LLC (NASDAQ: IBKR) recorded 2.44 million daily average revenue trades (DARTs) in February 2024, marking a notable increase from the 2.2 million transactions observed in the previous month. This figure represents the highest DARTs reported in two years, indicating an 11 percent monthly surge and a 15 percent year-on-year rise.

Retail FX

Financial Commission adds Ultima Markets to membership roster

Multi-asset brokerage firm Ultima Markets, operating under the trading name Ultima Markets Ltd, has been granted membership of the Financial Commission, marking the most recent inclusion into the ranks of the self-regulatory organization.

Digital Assets

Bitcoin hits fresh record high amid massive short squeeze

Bitcoin has surged to record highs against both the euro and the pound, hitting €60,447 and £51,736 respectively on Coinbase. The primary cryptocurrency has seen an almost 7% increase in the past 24 hours.

Digital Assets

US court rules crypto trades as securities in Coinbase case

A US court ruled that trading crypto assets on platforms like Coinbase constitutes securities transactions.

Market News

Weekly Data: Oil and Gold: Brief Review before the NFP

This preview of weekly data looks at USOIL and XAUUSD where economic data coming up later this week are the main market drivers for the near short-term outlook.

Institutional FX

FXSpotStream reports lower volumes for February 2024

FXSpotStream’s trading venue, the aggregator service of LiquidityMatch LLC, reported its operational metrics for February 2024, which moved lower on a monthly basis.

Fundamental Analysis

Global FX Market Summary: EUR, USD, Gold March 4th,2024

US Dollar Weakness: The US Dollar (USD) is currently struggling to gain strength due to a combination of factors.

Technical Analysis

Bitcoin Technical Analysis Report 4 March, 2024

Bitcoin cryptocurrency can be expected to rise further toward the next resistance level 69000.00 (former multiyear high from January)


Finding Opportunity in Challenge: Why New Regulations Offer a Chance For Business to Get on Top of Data Management

The combination of CESOP, PSD3 and the PSR, has put businesses under new pressures. In this engaging article, André Casterman, Senior Advisor at Intix provides invaluable guidance on how companies can stay ahead of the curve.