Neobroker BUX taps Salim Sebbata as CEO of UK operation

Rick Steves

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans.

BUX has appointed Salim Sebbata as Chief Executive Officer (CEO) of its UK operation, where he will take over the helm from Yorick Naeff, who recently took on the role of CEO of BUX earlier this year.

The Amsterdam-based neobroker is moving fast to ensure it gets the largest possible share of the clients and volumes as the industry grows, with retail trading coming in fashion since the pandemic took over the world in early 2020.

The new CEO for the UK business will manage the trading, cash management, client administration, and compliance solutions which provide B2B investment solutions for introducing brokers and tied agents around the globe.

Salim Sebbata, CEO of BUX UK, commented: “BUX is taking a leading role in shaping the future of how people invest. Brokers must adapt to the needs of a new generation and BUX has a unique understanding of what they require. Doing good for clients has always been at the forefront of how I viewed my role in the world of online brokerage.

“Part of the appeal of joining the team at BUX is that they truly live by the philosophy that they always want the client to succeed. I look forward to building on the foundation that has been laid, to help drive further growth and to continue to expand on the opportunity in the market that we see now.”

The industry veteran has more than 25 years of experience under his belt, having held a number of senior roles in leading trading firms, including Livemarkets as UK Director and Trade.com as Head of Business Development.

Prior to that, he served as Vice President of Merrill Lynch, Frankfurt and headed up international sales at E*TRADE. Sebbata’s career also includes stints at Mubasher Global, CMC Markets, Alpha Consulting, and Finior Capital Management.

Yorick Naeff, who stepped down from the UK operation in order to manage the global business at BUX, said: “Salim is an industry veteran and has a strong track record on a number of key pillars for us including launching new business lines as well as global expansion. As BUX continues to focus on rapidly scaling, Salim’s background will be an invaluable asset to us as we continue our mission of bringing accessible investing to a new generation in Europe and beyond.”

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans. BUX Zero offers commission-free investing in a large suite of shares or ETFs.

BUX Zero is currently available in the Netherlands, Germany, Austria, France, Belgium and Ireland. The neobroker has also delved into the digital asset space through BUX Crypto which allows users to invest in real cryptocurrencies.

BUX X is the company’s platform for contracts for difference (CFDs) products, available across multiple countries in Europe and is authorized by the UK Financial Conduct Authority.

  • Read this next

    Podcasts, Women of the Industry

    FF Podcast delves into the rise of prop trading as Brokeree releases Prop Pulse

    In the latest FinanceFeeds Podcast, Tatiana Pilipenko discusses Prop Pulse, Brokeree Solutions’ platform for prop firms and retail brokers aiming to delve into prop trading. Offering a flat fee structure, Prop Pulse emerges as a scalable solution in an era where successful traders increasingly prefer prop firms over traditional retail brokers.

    Inside View

    Scalping or day trading?

    Among the many popular trading styles with both beginners and experienced traders are scalping, which allows you to extract small portions of profit from each price movement, and day trading, which aims to trade over a single day. In this article, you will learn what scalping and day trading are and their differences and peculiarities. Ultimately, you will learn what to look for to understand which trading style is right for you.

    Crypto Insider

    Unveiling Plasma Next: INTMAX’s Solution to Scale Ethereum with Stateless Layer

     INTMAX has launched Plasma Next on the mainnet α, a groundbreaking Layer 2 zkRollup, revealed by co-founder Leona Hioki at ETH Denver. This innovation offers scalability with constant costs per block, merging Plasma’s scalability goals with zkRollups’ security.

    Fintech

    Nuam selects Vermiculus for clearing system in Chile, Colombia, and Peru

    “We are proud to deliver a system that plays an integral role in the core of this historical merger, empowering one of Latin America’s most crucial markets with VeriClear’s state-of-the-art technology, together with our deep market expertise.”

    Retail FX

    Moomoo launches super app in Malaysia

    “As an investment platform connecting 21 million retail investors globally, we envision collaborating with exchanges, regulatory bodies, and partners in the visible future to become the gateway, connecting Malaysia’s investment products to global capital and investors.”

    Executive Moves

    FXPA elects Joe Hoffman as new Chair in its 10th anniversary

    “The opportunity to serve as Chair of the FXPA is truly an honor, and I am committed to upholding the exceptional work of a FXPA. Given the recent market fluctuations due to global tensions, inflationary pressures, shifts in monetary policy, as well as the outcome of the US election and the risk of recession, brings the potential for more FX volatility in 2024. I am dedicated to expanding the FXPA’s membership and I’m excited about collaborating with all members to echo the unified voice of the FX market.”

    Market News

    Eurozone Fights Stagnation Whilst Stock Indices Rally

    European stock markets are defying economic gloom as they continue to soar to all-time highs, showcasing resilience amidst broader economic challenges.

    Web3

    Lisk Partners with Indonesia’s Communications Ministry to Boost Web3 Startup Ecosystem

    Discover the strategic partnership between Lisk and the Indonesian Ministry of Communications and Informatics, aimed at propelling local Web3 startups to new heights through comprehensive support and education.

    Executive Moves

    Admirals appoints founder Alexander Tsikhilov as CEO

    “Striking the right balance between sourcing new talent and developing and harnessing the strength and capabilities of our current workforce, is key to achieving our vision.”

    <