Neobroker BUX taps Salim Sebbata as CEO of UK operation

Rick Steves

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans.

BUX has appointed Salim Sebbata as Chief Executive Officer (CEO) of its UK operation, where he will take over the helm from Yorick Naeff, who recently took on the role of CEO of BUX earlier this year.

The Amsterdam-based neobroker is moving fast to ensure it gets the largest possible share of the clients and volumes as the industry grows, with retail trading coming in fashion since the pandemic took over the world in early 2020.

The new CEO for the UK business will manage the trading, cash management, client administration, and compliance solutions which provide B2B investment solutions for introducing brokers and tied agents around the globe.

Salim Sebbata, CEO of BUX UK, commented: “BUX is taking a leading role in shaping the future of how people invest. Brokers must adapt to the needs of a new generation and BUX has a unique understanding of what they require. Doing good for clients has always been at the forefront of how I viewed my role in the world of online brokerage.

“Part of the appeal of joining the team at BUX is that they truly live by the philosophy that they always want the client to succeed. I look forward to building on the foundation that has been laid, to help drive further growth and to continue to expand on the opportunity in the market that we see now.”

The industry veteran has more than 25 years of experience under his belt, having held a number of senior roles in leading trading firms, including Livemarkets as UK Director and as Head of Business Development.

Prior to that, he served as Vice President of Merrill Lynch, Frankfurt and headed up international sales at E*TRADE. Sebbata’s career also includes stints at Mubasher Global, CMC Markets, Alpha Consulting, and Finior Capital Management.

Yorick Naeff, who stepped down from the UK operation in order to manage the global business at BUX, said: “Salim is an industry veteran and has a strong track record on a number of key pillars for us including launching new business lines as well as global expansion. As BUX continues to focus on rapidly scaling, Salim’s background will be an invaluable asset to us as we continue our mission of bringing accessible investing to a new generation in Europe and beyond.”

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans. BUX Zero offers commission-free investing in a large suite of shares or ETFs.

BUX Zero is currently available in the Netherlands, Germany, Austria, France, Belgium and Ireland. The neobroker has also delved into the digital asset space through BUX Crypto which allows users to invest in real cryptocurrencies.

BUX X is the company’s platform for contracts for difference (CFDs) products, available across multiple countries in Europe and is authorized by the UK Financial Conduct Authority.

Read this next

Inside View

Crypto Liquidity Providers: No Transaction, No Party!

One of the most integral parts of trading cryptocurrencies is ensuring seamless transactions; however, this is not always easy when you first start using cryptocurrency exchanges.

Digital Assets

Niftables launches white label NFT platform for content creators and brands

Niftables is the go-to platform for brands and creators looking to realize their NFT vision — whether they’re an individual or the biggest entertainment company in the world.

Retail FX

ACY Securities sponsors Table Tennis NSW as CFD broker bets in Australia’s youngest

ACY Securities has partnered with Table Tennis New South Wales (TTNSW) for a two-year sponsorship agreement intended to highlight the Chatswood-based multi-asset CFD broker’s brand in Australia, with a focus on the southeastern state.

Executive Moves

Peter Hetherington appointed CEO of,, and

With his extensive experience driving strategy and growth for leading wealth and brokerage firms in highly regulated markets, Peter is the ideal CEO to lead the Group on its next chapter of growth and success.”

Digital Assets

Crypto platform Elwood raises $70m from Goldman Sachs, Dawn, Barclays, BlockFi, Flow, Galaxy, more

Elwood Technologies has closed a $70 million Series A funding round co-led by Europe’s largest B2B investor Dawn Capital and global investment bank, Goldman Sachs.

Industry News

Wilshire to launch Climate Change 1.5℃ Target Index with Nikkei and Hang Seng

Wilshire has announced a collective launch with Nikkei and Hang Seng to bring to market the first in a series of indexes empowering investors to transition their investments towards a low-carbon and climate resilient economy.

Industry News

Anne Boden’s Starling Bank bets big on UEFA Women’s EURO 2022 tournament

Starling Bank has launched a campaign ahead of the UEFA Women’s EURO 2022 tournament as part of its national sponsorship, the biggest ever for the bank.

Industry News

Older adults flock to financial apps as Revolut reports 215% more UK users aged 55-74 since pandemic

Data has also shown that older adults are back to travelling as the 55-64 UK age group has seen a tenfold increase in the amount spent in foreign countries over the past two years, and the 64-75 age group isn’t far behind with an 840% increase.

Industry News

Ripple replies to SEC’s last attempt and “shoves it down their throats pretty hard”

“The SEC really messed that up. How can Hinman receive legal advice from SEC lawyers for a personal opinion?”, attorney Hogan commented.