Neobroker BUX taps Salim Sebbata as CEO of UK operation

Rick Steves

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans.

BUX has appointed Salim Sebbata as Chief Executive Officer (CEO) of its UK operation, where he will take over the helm from Yorick Naeff, who recently took on the role of CEO of BUX earlier this year.

The Amsterdam-based neobroker is moving fast to ensure it gets the largest possible share of the clients and volumes as the industry grows, with retail trading coming in fashion since the pandemic took over the world in early 2020.

The new CEO for the UK business will manage the trading, cash management, client administration, and compliance solutions which provide B2B investment solutions for introducing brokers and tied agents around the globe.

Salim Sebbata, CEO of BUX UK, commented: “BUX is taking a leading role in shaping the future of how people invest. Brokers must adapt to the needs of a new generation and BUX has a unique understanding of what they require. Doing good for clients has always been at the forefront of how I viewed my role in the world of online brokerage.

“Part of the appeal of joining the team at BUX is that they truly live by the philosophy that they always want the client to succeed. I look forward to building on the foundation that has been laid, to help drive further growth and to continue to expand on the opportunity in the market that we see now.”

The industry veteran has more than 25 years of experience under his belt, having held a number of senior roles in leading trading firms, including Livemarkets as UK Director and as Head of Business Development.

Prior to that, he served as Vice President of Merrill Lynch, Frankfurt and headed up international sales at E*TRADE. Sebbata’s career also includes stints at Mubasher Global, CMC Markets, Alpha Consulting, and Finior Capital Management.

Yorick Naeff, who stepped down from the UK operation in order to manage the global business at BUX, said: “Salim is an industry veteran and has a strong track record on a number of key pillars for us including launching new business lines as well as global expansion. As BUX continues to focus on rapidly scaling, Salim’s background will be an invaluable asset to us as we continue our mission of bringing accessible investing to a new generation in Europe and beyond.”

The Dutch AFM-regulated neobroker already boasts more than half a million clients as it promises “easy and affordable” access to trading for Europeans. BUX Zero offers commission-free investing in a large suite of shares or ETFs.

BUX Zero is currently available in the Netherlands, Germany, Austria, France, Belgium and Ireland. The neobroker has also delved into the digital asset space through BUX Crypto which allows users to invest in real cryptocurrencies.

BUX X is the company’s platform for contracts for difference (CFDs) products, available across multiple countries in Europe and is authorized by the UK Financial Conduct Authority.

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